As you are looking for the key Roadside MBA takeaways

5 key takeaways from the Roadside MBA

1.There is a clear connect between dry economic theory taught in business schools and what happens in the real world.
Time and again the authors find local Entrepreneurs putting into practice strategies qualified for pricing, hiring and other tasks which they have rationalized themselves out of the business situation.
These are skilled as Economic theory with grandiose names.

2. Every company has key advantages.
he book contains plentiful examples of companies using their advantages (ie small size, detailed local knowledge, etc) to win.
The key is to know your strengths and play to them (never pick a strength fight with the 800lb gorilla in your market).

3. Product differentiation.
There are heaps of examples of Companies pushing very different products in different ways but all the successful ones have clear differentiation and a clear target market.
They are not trying to create a product that everyone will love.

4. Hiring is a very tough challenge for all companies.
There is a marvelous example of a shipping company which altered its working hours to be day only so that it appealed to ‘hard-working mums’ and not ‘dead-beat dads’.

5. Mazzeo’s law.
The correct replies to any strategic question is always ‘It depends’