2023 2024 EduVark > Education Discussion > General Discussion


  #1  
June 16th, 2017, 03:03 PM
Unregistered
Guest User
 
Lkouniv mba

Will you please provide syllabus of MBA Marketing 2nd Semester Course of Lucknow University? I have passed 1st Semester in last week. Now I want to purchase books for 2nd Semester Course. So please provide syllabus of MBA Marketing course of Lucknow University.
  #2  
June 16th, 2017, 03:17 PM
Super Moderator
 
Join Date: Mar 2012
Re: Lkouniv mba

Here I am giving complete syllabus of MBA 2nd Semester Course of Lucknow University for your reference:

Lucknow University MBA Marketing 2nd Semester Syllabus
IMS 021 INTERNATIONAL BUSINESS
IMS 022 MANAGEMENT ACCOUNTING
IMS 023 FINANCIAL MANAGEMENT
IMS 024 COMPUTER APPLICATIONS & MIS
IMS 025 PRODUCTION & OPERATIONS MANAGEMENT
IMS 026 RESEARCH METHODOLOGY
Elective Papers – Credit (Two papers Supportive to the discipline of study)
MBA (M) 021 CONSUMER BEHAVIOUR
MBA (M) 022 PR & SALES PROMOTION
MBA (M) 023 CUSTOMER RELATIOSHIP MANAGEMENT

IMS 021 INTERNATIONAL BUSINESS

Unit I - An Overview of International Business: Introduction, Definition of International Business, difference between international and domestic business, Advantages And Disadvantages Of International Business, Approaches to International Business, Changing Environment of International Business, Globalization of Markets, Trends in Globalization, Effects and Benefits of Globalization, balance of payment and foreign exchange.

Unit II -International Trade and Investment Theories: Mercantilism; Absolute Cost theory, Comparative Cost theory, Opportunity Cost theory, factor endowment theory, Complimentary trade theories – stopler – Samuelson theorem, International Product life Cycles. Investment Theories – Theory of Capital Movements, Market Imperfections theory; Internationalisation Theory; Location Specific Advantage Theory; Eclectic Theory, Instruments of Trade Policy- Tariffs, Subsidies, Import Quotas, Voluntary Export Restraints, Administrative Policy, Anti-dumping Policy.

Unit III - Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange, Various types of Exchange Rate Regimes – Floating Rate Regimes, Managed Fixed Rate Regime, Purchasing Power Parity Theory, Factors Affecting Exchange Rates, Brief History of Indian Rupees Exchange Rates. India's Foreign Trade: Recent trends in India's Foreign Trade, Export Houses, Export Assistance- SEZ, EPZ, APEDA, export procedures and documentation.

Unit IV - International Institution: UNCTAD, Its Basic Principles and Major Achievements, IMF, Role of IMF, IBRD, Features of IBRD, WTO, Role and Advantages of WTO India’s patent policy and trips. Regional Economic Integration: Introduction, Levels of Economic Integration, Regional Economic Integration in Europe, Regional Economic Integration in U.S.A: NAFTA, Andean community, ASEAN, SAARC, Integration for Business.

IMS 022 MANAGEMENT ACCOUNTING
Unit I
Management accounting: Definition, differences with Financial Accounting, Management process and accounting, The value chain of business function, introduction to CVP relationships, measurement of cost behaviour.

Unit II
Introduction to manufacturing costs and control of overheads, job costing, process costing, activity based costing.

Unit III
Relevant information and decision making, special order and addition, deletion of product and services, optimal uses of limited resources, pricing decisions, make or buy decisions, joint cost.

Unit IV
Preparing the Master Budget and Functional Budget, Flexible budgets, Variance analysis, Introduction to Management Control Systems, Evaluation of Divisional Performance, Transfer Pricing.

IMS 023 FINANCIAL MANAGEMENT
Unit I
Introduction to financial management: Meaning, Nature, and scope, functions, and , objectives of financial management, time value of money, organization of finance functions,

Unit II
Long term investment / Capital budgeting decision: Investment evaluation techniques traditional methods and discounted criteria, risk analysis of investment proposal

Unit III
Finance decision: Sources of funds short term, and long term source of capital, cost of capital, computation of various sources of capital, weighted average of cost of capital.
Capital structure decision: Meaning and factors affecting capital structure, capital structure theories, leverage operating, financial and combined leverage EBIT EPS Analysis

Unit IV
Dividend decision: Dividend policies, factors affecting dividend policies, dividend theories Short- term investment decision: Types of working capital, factors affecting working capital, current assets financing policies, estimation of working capital requirement Inventory, cash and receivables management:

Lucknow University MBA Marketing 2nd Semester Syllabus


Attached Files
File Type: pdf Lucknow University MBA Marketing 2nd Semester Syllabus.pdf (361.9 KB, 112 views)


Quick Reply
Your Username: Click here to log in

Message:
Options



All times are GMT +5. The time now is 08:59 AM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
Content Relevant URLs by vBSEO 3.6.0

1 2 3 4 5 6 7 8