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February 1st, 2017, 03:05 PM
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Join Date: Mar 2012
LPU Instruction Plan

I want the Instruction Plan of Lovely Professional University, Punjab for Courses with Lectures so can you provide me?

Lovely Professional University, Punjab has punblished the Instruction Plan (for Courses with Lectures with or without Labs)

LPU Instruction Plan for Courses with Lectures

Term: 1

Course No. MGT634

Course Title: Sales And Promotion Management

L: 3 T: 1 P: 0 Cr: 4

Textbook:

1. Kruti Shah, Alan D’ Souza; Advertisement and Promotions- An IMC Perspective, Tata Mcgraw Hill.2007

2. Churchill, Ford, Waliker; Sales force Management, Tata McGraw Hill,2005

Other specific books:

3. Belch George E and Belch Michale, An Introduction to Advertisement and Promotions, Tata Mcgraw Hill,2007

4. Stiff, Cundiff and govoni, Sales Management, Perason education,2007

5.Havaldar, K.K. and Cavale, V.M., Sales & Distribution
Management, Tata McGraw-Hill, 1st Ed. 2008

6. Kotler Philip ,and keller, Kevin lane,”Marketing Management”,Pearson Education,12 edition

7. Manning, G L & Reece, B L., Selling Today, Pearson Education, Delhi, 2006.

8.Johnston and Marshall, Sales force management, Tata Mcgraw Hill, 2007

Other readings:

Journal articles as compulsory readings (Specific articles, Complete reference)

David Godes, Better Sales Networks, Harvard Business Review, July-August, 2006, pp.102-112

John. H. Fleming, Managing Your Human Sigma, Harvard Business Review, July-August, 2005, pp.107-114

Erin Anderson, How Right the Customer Should Be, Harvard

Business Review, July-August, 2006, pp.59-67

Advertising Express,”Ghost Shoppers”January 2007. P-13 to 15

Advertising Express,”Integrated Marketing Communication “ july 2007. P-39 to 54

Advertising Express,” Anivertising”December-2006. P-13 to 18,p-26 to 30


LPU Instruction Plan for Courses with Lectures







For more details here is the attachment

Contact-

Lovely Professional University - LPU Jalandar
Jalandhar-Delhi G.T. Road, National Highway 1, Phagwara, Punjab 144411
Attached Files
File Type: pdf LPU Instruction Plan for Courses with Lectures.pdf (67.7 KB, 290 views)

Last edited by Neelurk; March 28th, 2020 at 10:09 AM.
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