Hello sir, I’m looking for syllabus of MJMC from Lucknow University. Is there any one can provide me syllabus of MJMC from Lucknow University?

The Lucknow University is offering Master’s in Mass-Communication course. This Mass Communication is field of study replete with career opportunities in varied areas ranging from electronic media to advertising and from development communication to corporate communications.






Here I’m attaching PDF of syllabus of MJMC from Lucknow University:



Master’s in Mass-Communication (MJMC)

Semester –I
Paper-I

Basic Principles of Communication & Mass-Communication

Unit-I
Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication

Kinds of Communication

Unit-II
Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication


Unit-III
Theories Of Communication: Sociological and Normative Theories, Bullet, Psychological or Individual Difference, Personal Influence, Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free Press, Development, Communist Media theory and others.


Unit-IV
Mass communication as a agent of Social change
Demassification, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication

Address:

University of Lucknow
226 007, India

Attached Files

Syllabus of MJMC from Lucknow University.pdf (29.8 KB, 147 views)