The assignment for MBA (Master in Business Administration) Semester – II of Southern Methodist University (SMU) is as follows:

DRIVE - Winter 2016
Program - MBA
Semester - II
Subject Code & Name - MB 0044 - Production and Operation Management
BK ID - B1627
Credit & Marks - 4 Credits, 60 Marks

Q1. 1
Write Short notes on
a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
(a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making)
Answer:
Material control and material handling:
Material control is a management function whereby procurement, storage, and issuance of the storage material for purposes of manufacturing the products or consumption are conducted. Typically,


Q2. What do you mean by Operation Strategy? Explain various elements or components of Operations Strategy. 4, 6
Ans: Operations Strategy:
Operations strategy is defined as the set of decisions that are warranted in the operational processes in order to support the competitive strategies of the business. The objectives stated above will give the firm a competitive advanatage in the products or services that are served to the customers.
Operations


Q3. Describe following dimensions of quality with appropriate examples. 10
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Ans: Dimensions of quality: Quality is inherent in the product or service that is rendered to the customer. Since we are attempting to measure the same, we will look into those aspects of quality, called

Q4. Discuss the importance of Plant Location. Point out various factors Influencing Plant Location. 2, 8
Ans: Importance of Plant Location: A plant location cannot be changed frequently since a large capital needs to be invested to build the plant and machinery in the selected area. Therefore, before selecting a plant location, a long range forecasting is to be made to foresee the future needs of the company. In this unit, location strategies, we will learn about the various methodologies used to select the location of the plant, the flexibility in location choice, the trends and practices

Q5. Explain the risk management and its various components. ( Definition of risk management and what it entails, Four components of risk management) 4, 6
Ans: Risk Management: Risks are those events or conditions that may occur and whose occurrence has a harmful or negative impact on a project. Risk management aims to identify the risks and then take actions to minimise their effect on the project. Risk management entails additional cost. Hence, risk management can be considered cost-effective only if the cost of risk management


Q6. Why redesign of layouts may be necessary? List the differences between product and process layout. ( Reasons why resdesigning of existing layout is required, Listing of any five differences) 5, 5
Ans: Redesigning of a layout: There are several reasons as to why a redesigning of an existing layout may be required. These are as follows:

• Building