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June 3rd, 2017, 11:41 AM
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Join Date: Mar 2012
MBA BAMU University

My sister wants to take admission in MBA (Media Management) Program offered by BAMU University. She wants to see syllabus before applying for admission. So please give syllabus of MBA (Media Management) Program of BAMU University as soon as possible.

As you are looking for syllabus of MBA (Media Management) Program offered by BAMU University.

I am giving complete syllabus for your reference:

BAMU University MBA (Media Management) Program Syllabus

MANB-501 BUSINESS POLICIES AND STRATEGIC MANAGEMENT
MANB-502 DECISION SUPPORT SYSTEM AND MANAGEMENT INFORMATION SYSTEM
MANB-521HM HUMAN FACTOR IN HEALTH ORGANISATIONS
MANB-522HM HOSPITAL SERVICES MARKETING
MANB-523HM OPERATIONS MANAGEMENT IN HOSPITALS
MANB-524HM MEDICAL AUDIT AND QUALITY MANAGEMENT
MANB-525HM RISK AND DISASTER MANAGEMENT IN HOSPITAL
MANB-526HM LEGAL AND ETHICAL ISSUES FOR HOSPITALS
MANB-551 INPLANT TRAINING REPORT

HUMAN FACTOR IN HEALTH ORGANISATIONS UNIT- 1 :

Definition of Hospital HRM, Importance of HRM in Hospitals – Nature of HR in Hospitals – Objective of HR in Hospital, Functions of HRM, Principles of HRM – Functions and role of HR Manager
UNIT – 2 :
HR Planning and Development – Significance – Importance of HR Planning – Factors
influencing HR Planning Process – Job Analysis – Recruitment – Selection – Induction & Orientation Programs
UNIT – 3 :
Training and Development – Training Need Identification - Methods of Training – Executive Development – Evaluation of Training Effectiveness - Performance Appraisal – Techniques, Traditional Vs. Modern Methods – Limitations of Appraisal.
UNIT – 4 :
Compensation and Benefits – Wage Concepts – Principles of Wage Administration – Wage Fixation – Employee incentives and Benefits – ESOPs – Role of Monetary and Non-monetary Benefits.
UNIT – 5 :
Industrial Relations – Factors affecting Industrial Relations – Role of State in IR – Trade Unions – Blue Collar Vs. White Collar Unions – Association of Doctors, Nursing Staff, Paramedical – Industrial Disputes, Causes, Consequences, Preventive and Settlement Machinery – (Case Studies Compulsory)

HOSPITAL SERVICES MARKETING

UNIT – 1
Core concepts of Marketing – Marketing Environment Analysis – Competition Analysis – The scope of Hospital Services Marketing.
UNIT – 2
Service Characteristics and their strategic implications, Service Consumer Behaviour – Service Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix – Service Triangle – Branding of Hospitals.
UNIT – 3
Designing health care service products – New Service Development process – PLC – Physical evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.
UNIT – 4
Internal marketing – Importance and Objectives – Roles of a service employee – Internal marketing strategies ; External marketing – Promotional mix – Promotional campaign design ; Interactive marketing.
UNIT – 5
Service distribution ; Service Demand and Capacity Management ; Service Quality Management – GAP model, SERVQUAL model – Service recovery strategies

BAMU University MBA (Media Management) Program Syllabus



Last edited by Neelurk; April 18th, 2020 at 10:34 AM.
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