The American beef industry is proud to produce wholesome, nutritious beef for consumers across the world.

About the Program

The average consumer is two generations removed from agriculture and has very little first-hand experience with food production.

By completing the new and improved checkoff-funded MBA 2.0 courses, beef community members can sharpen their conversation skills and equip themselves with the information and confidence they need to answer tough questions about beef production.

The new modules will address environmental sustainability, beef nutrition, animal welfare and beef safety while taking users through the beef lifecycle, from pasture to plate.

The courses also offer historical context on the evolution of the U.S. beef industry from the time the first cattle were brought to North America to today.

MBA 2.0 will also be available on DVD form to allow agriculture educators, state beef representatives and other youth leaders to incorporate the modules into their curriculum.

Earn Your MBA

The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.

MBA students will be required to complete five courses in beef advocacy, including:

• The Beef Community

• Raising Cattle on Grass

• Life in the Feedyard

• From Cattle to Beef

• Beef. It's What's For Dinner

Enter the Real World

Once you have completed all five courses you will continue to have access to the five courses on the checkoff-funded MBA Classroom site, as well as the latest talking points.

You also will be invited to join the Masters of Beef Advocacy Alumni Facebook group – a virtual community for MBA graduates to share success stories with each other, through these sites graduates will be encouraged and equipped with tools to reach out to broader audiences in their communities by:

• Giving presentations – schools, civic organizations, etc.

• Getting active in the online environment – posting comments/video on Web sites, blogging, etc.

• Participating in media interviews – print and/or broadcast media