As per my information that Mudra Institute of Communications, Ahmedabad (MICA) offers Post Graduate Certificate Programme In Marketing & Brand Management.

This PG Program is also equivalent to MBA Program.

The MICA was founded in 1991.

It is accredited to AICTE.

Here I am providing complete information related to this Program:

Admission Criteria
Have Bachelor Degree from recognized University
Interns/working professionals

Seats are limited and available on a first-come, first-serve basis.

Important Dates:
Programme Starts: 5th June 2017
Duration of the Course: 04 Months
Schedule of Classes: 2 Classes of 1.5 hours on 2 week day late evenings.
Day & Timings: Mondays & Tuesdays 6:00pm to 7:30pm IST

Course Fee:
Application & Initial payment Rs.30,000 + tax to be paid online at the time of submission of the online application form.
Last Date : Enrollments open only until seats last

Installment 1 Rs.15,000 + tax
Through DD/PO/Online/Direct account transfer
On or Before: June 05, 2017

Installment 2 Rs.25,000 + tax
Through DD/PO/Online/Direct account transfer
On or Before: August 05, 2017

Curriculum:
Scope and environment of marketing management
Customer satisfaction, value and retention
Analyzing consumer markets and buyer behavior
Analyzing business markets and business buyer behaviors
Understanding and analyzing competition
Segmentation and targeting
Positioning and differentiating
Pricing strategies and programs
Marketing channels
Product and branding strategy
Creating brands (positioning & design)
Building a brand
Global branding
Integrated marketing communication
Digital marketing & new media

Contacts
MICA
Shela, Ahmedabad-380058
Gujarat, India
+91 2717 308250
+91 2717 308349