#1
April 8th, 2015, 04:25 PM
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MBA Interview Questions for Marketing
I have done MBA in Marketing and now I am appearing in interview so please tell me some interview questions which are generally asked?
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#2
April 9th, 2015, 10:16 AM
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Re: MBA Interview Questions for Marketing
Here I am giving you some interview questions of MBA in Marketing Selecting and managing marketing channels - marketing What does the wholesaler do? What are the major logistics functions? What is Supply chain Management? Give an example. How are the channel members managed and motivated, once they are selected? On what criteria can channel members be evaluated for their proper selection? What are the factors to be considered before deciding upon setting up a channel? Designing pricing strategies and programs - marketing What is Oligopoly? Give some examples of oligopolistic markets. What is monopoly? Explain with an example How do sellers respond to price changes of their competitors? How do buyers respond to price changes? Give an example of any firm that has implemented pricing strategy during the launch of a new product in the market Promotions and promotion mix - marketing What is direct marketing? Give some examples. How or on what basis is the profile of the target customer prepared? What is the difference between a marketing mix and a promotional mix? What about the budget? Managing retailing, wholesaling and market logistics - marketing What is logistics management? Does logistics management and supply chain management mean the same thing? What are the different modes used to perform the logistics function? What are the essential characteristics of retailing? What are the functions of retailing? Managing advertising, sales promotion and public relations What according to you is sales promotion? What is public relations? What role does PR play in marketing communications? What are the different methods of PR? What is pubilicity? Managing direct and online marketing - marketing What is direct marketing? What is online marketing? Give examples. What are the different types of online marketing? What are the advantages of online advertising over traditional advertising? What are the problems faced in online marketing? Controlling marketing activities - annual plan, profit ability What does monitoring and controlling marketing activities entail? How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager? What is profitability control? What is annual plan control? Why is it needed in an organisation? How can an organisation achieve efficiency of its sales force? Marketing organisation- setting up and organising the market How is the organisational structure of the marketing department in an organisation devised? What role does the marketing department play in an organisation? As a consultant, what advice would you give a company while setting up its marketing department? Recommend some ways to ensure the health and smooth functioning of the marketing department for an organisation. What steps can be taken to organise a marketing team?... Managing the sales force - Marketing What is sales management? What are the key aspects of sales management? For a new salesperson, what are his training needs? For a regular saleperson who is not new to the company, what are his training needs? What is sales quota? Explain. How can the sales executives be compensated? |
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