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  #1  
Old April 25th, 2015, 10:14 AM
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Default MBA IV Sem Syllabus Barkatullah University

I lost my syllabus so please give me the MBA IV Sem Syllabus release by the Barkatullah University. I am Aventika Sharma and I am doing the MBA course form the Barkatullah University. I am in IV semester of the course now.
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  #2  
Old October 23rd, 2019, 12:44 PM
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Default Re: MBA IV Sem Syllabus Barkatullah University

Hii sir, I Wants to get the Syllabus of the MBA IV Sem Elective Subject Consumer Behaviour and Rural Marketing of the Barkatullah University ?
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  #3  
Old October 23rd, 2019, 12:44 PM
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Default Re: MBA IV Sem Syllabus Barkatullah University

Barkatullah University is a university in Bhopal, India. Originally known as Bhopal University, it was renamed in 1988 after the great freedom fighter Prof. Barkatullah, who was born in the area.

The Syllabus of the MBA IV Sem Elective Subject Consumer Behaviour and Rural Marketing of the Barkatullah University is given below

Consumer Behaviour and Rural Marketing

Introduction to Consumer Behavior and Consumer Research: Nature, Scope
and application of Consumer Behavior and Consumer Research.

Consumer Decision Processes, Pre-purchase process: Information
processing, Purchase Processes: Consumer Decision rules. Post Purchase
processes: Framework, dissonance satisfaction / dissatisfaction.

Consumer Behaviour Models, Nicosia Model, Howard Sheth Model , EngelBlackwell
and Miniard Model , Sheth Family Decision Making Model

Individual Determinants of Consumer Behavior: Demographics
Psychographics,

Environmental Influences on Consumer Behavior: Culture, Cross cultural
understanding, social class, family. Family life-cycle group and personal
influence, word of mouth communication, opinion leadership. Future of
consumer behaviour.

Rural Marketing: Concept, importance and scope of rural marketing,
Understanding rural market, rural environment, infrastructure and rural trade
practices, Rural consumer behaviour, factors affecting consumer behaviour
and psychology of rural customers,

Product, branding and packaging, Distribution in the rural markets, types of
rural channels, selection and management of channels, factors influencing
channel decisions, retailing, transportation, warehousing, Promotion in Rural
Markets: role of advertising, sales promotion, publicity, and personal selling in
rural markets

Contact Details
Barkatullah University
Address: Barkatullah University, Habib Ganj, Bhopal, Madhya Pradesh 462026
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