What actually is contained during a questionnaire session

It is basically a technique in which primary data is collected during market survey.It contain a series of question for which the respondent provides answer. A well defined questionnaire motivates the respondent to provide complete and accurate information.

Sample MBA Marketing Questionnaire

Name:
Age:
Sex:
Educational Qualifications:
E-mail Address:
Other Contact Info:
Kindly answer the following questions:
Q1. If you are currently enrolled in an under graduate course what is it? Why did you choose this particular course/field?

Steps for Developing a Questionnaire

The following are steps to developing a questionnaire
1. Determine which information is being sought.
2. Choose a question type (structure and amount of disguise) and method of administration (for example, written form, email or web form, telephone interview, verbal interview).
3. Determine the general question content needed to obtain the desired information.
4. Determine the form of response.
5. Choose the exact question wording.
6. Arrange the questions into an effective sequence.
7. Specify the physical characteristics of the questionnaire (paper type, number of questions per page, etc.)
8. Test the questionnaire and revise it as needed.

Question Type and Administration Method

1. Fixed-alternative
2. Open-ended
3. Projective methods