I am giving course structure of MBA in Retail Management Program offered by Punjab University for your reference:

Punjab University MBA Retail Management Syllabus

SEMESTER I
MBARM-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT
MBARM-1002 MANAGERIAL ECONOMICS
MBARM-1003 ACCOUNTING FOR MANAGEMENT
MBARM-1004 BUSINESS STATISTICS
MBARM-1005 ORGANIZATIONAL BEHAVIOUR
MBARM-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS
MBARM-1007 WORKSHOP ON INFORMATION TECHNOLOGY AND SYSTEMS
MBARM-1008 WORKSHOP ON SOFT SKILLS

SEMESTER II
MBARM-2001 BUSINESS ENVIRONMENT
MBARM-2002 FINANCIAL MANAGEMENT
MBARM-2003 PRINCIPLES OF MARKETING
MBARM-2004 HUMAN RESOURCE MANAGEMENT
MBARM-2005 WORKSHOP ON MANAGEMENT INFORMATION
SYSTEMS
MBARM-2006 SEMINAR ON RESEARCH METHODOLOGY
SECTORAL SUBJECT – 1
MBARM-2007 INTRODUCTION TO RETAILING
SECTORAL SUBJECT – 2
MBARM-2008 PRODUCT AND BRAND MANAGEMENT
MBARM-2009 SUMMER TRAINING AND VIVA-VOCE*
MBARM-2010 COMPREHENSIVE VIVA-VOCE**

SEMESTER III
MBARM-3001 PROJECT PLANNING AND ANALYSIS
MBARM-3002 OPERATIONS RESEARCH AND TOTAL QUALITY
MANAGEMENT
SECTORAL SUBJECT – 3
MBARM-3003 CUSTOMER RELATIONSHIP MANAGEMENT
SECTORAL SUBJECT – 4
MBARM-3004 FRANCHISING MANAGEMENT
SECTORAL SUBJECT – 5
MBARM-3005 VISUAL MERCHANDISING
FUNCTIONAL SUBJECT – 1
MBARM-M-3006 MARKETING RESEARCH AND CONSUMER BEHAVIOUR
MBARM-F-3007 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
MBARM-H-3008 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBARM-O-3009 SUPPLY CHAIN MANAGEMENT
FUNCTIONAL SUBJECT – 2
MBARM-M-3010 ADVERTISING AND SALES MANAGEMENT
MBARM-F-3011 STRATEGIC COST MANAGEMENT
MBARM-H-3012 ORGANISATIONAL DEVELOPMENT
MBARM-O-3013 ADVANCED PRODUCTION MANAGEMENT

SEMESTER VI
MBARM-4001 STRATEGIC MANAGEMENT
MBARM-4002 SEMINAR ON CORPORATE GOVERNANCE
MBARM-4003 WORKSHOP ON DEVELOPING
ENTREPRENEURIAL SKILLS
MBARM-4004 RESEARCH PROJECT*
MBARM-4005 COMPREHENSIVE VIVA-VOCE**
SECTORAL SUBJECT – 6
MBARM-4006 ADVANCED SUPPLY CHAIN MANAGEMENT
SECTORAL SUBJECT – 7
MBARM-4007 MARKETING OF SERVICES
SECTORAL SUBJECT – 8
MBARM-4008 MARKETING STRATEGIES AND MANAGEMENT
FUNCTIONAL SUBJECT – 3
MBARM-M-4009 INTERNATIONAL BUSINESS MANAGEMENT
MBARM-F-4010 INTERNATIONAL FINANCIAL MANAGEMENT
MBARM-H-4011 INDUSTRIAL RELATIONS AND LABOUR LAWS
MBARM-O-4012 ENTERPRISE RESOURCE PLANNING
FUNCTIONAL SUBJECT – 4
MBARM-M-4013 INDUSTRIAL AND RURAL MARKETING
MBARM-F-4014 MANAGEMENT OF FINANCIAL SERVICES
MBARM-H-4015 PERFORMANCE MANAGEMENT
MBARM-O-4016 PRODUCTIVITY MANAGEMENT

Attached Files

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