#1
May 11th, 2016, 08:41 AM
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MBA RTU Syllabus
Hello sir I am here as I want to get the syllabus of the Communication for Management Subject of 1st Sem of MBA of RTU so will you please provide me the syllabus???
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#2
May 11th, 2016, 08:41 AM
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Re: MBA RTU Syllabus
Rajasthan Technical University is an affiliating university located in Kota in the state of Rajasthan, India. The university was established in 2006. As per your demand here I am providing you syllabus of the Communication for Management Subject of 1st Sem of MBA of this University: Module I: Introduction (3 Hours) Role of communication, defining and classifying communication, purpose of communication, process of communication, importance of communication in management, communication structure in organization, barriers & gateway in communication, 7 C’s of communication. Module II: Employment Communication (4 Hours) Writing CVs, Group discussions, interview, types of interview, candidates preparation, Interviewers preparation; Impact of Technological Advancement on Business Communication; Communication networks, Intranet, Internet, e mails, SMS, teleconferencing, videoconferencing. Module III: Oral Communication (3 Hours) What is oral Communication, principles of successful oral communication, two sides of effective oral communication, effective listening, non–verbal communication, Body language, Paralanguage. Module IV: Written Communication (3 Hours) Purpose of writing, clarity in writing, principles of effective writing, writing technique, electronic writingprocess. Module V: Business Letters and Reports (4 Hours) Introduction to business letters, Types of business letter, Layout of business letter, writing memos,circular, what is a report purpose, kinds and objectives of reports, writing reports Module VI: Case Method of Learning (3 Hours) Understanding the case method of learning, different types of cases, overcoming the difficulties of the case method, reading a case properly (previewing, skimming, reading, scanning), case analysis approaches (systems, behavioral, decision, strategy), analyzing the case, dos’ and don’ts for case preparation Module VII: Presentation Skills (4 Hours) What is a presentation: elements of presentation, designing a presentation, Advanced visual support for business presentation, types of visual aid, Appearance & Posture, Practicing delivery of presentation. Module VIII: Group Communication (4 Hours) Meetings, Notice, Planning meetings, objectives, participants, timing, venue of meetings, leading meetings, Minutes of Meeting, Media management, the press release, press conference, media interviews, Seminars, workshop, conferences, Business etiquettes. Section-B At least one Case study from each Module Questions will be case/inferences/application based Recommended Books: 1 Murphy, Effective Business Communication, 7th edition, Tata McGraw-Hill. 2 Bentley, T. J., Report Writing in Business, The Chartered Institute of Management Accountants, Viva books Pvt. Ltd. 3 Kaul, Asha, Effective Business communication, Prentice Hall of India. 4 Chaturvedi, P. D. and Mukesh Chaturvedi, Business Communication: Concepts, Cases and Applications, Pearson Education. 5 Ludlow, Ron & F. Panton, The Essence of Effective Communication, Prentice Hall of India. 6 Thill, John & C. V. Bovee, Excellence in Business Communication, McGraw Hill List of Journals/Periodicals/Magazines/Newspapers Bulletin of the Association for Business Communication, Business Communication Quarterly, Journal of Business Communication, Communication World, Strategic Communication Management, Journal of Business and Technical Communication; Thousand Oaks, Journal of Communication Management; London, Journal of Organizational Culture, Communication and Conflict; Cullowhee, Journalism and Mass Communication Quarterly; Columbia, Management Communication Quarterly: MCQ; Thousand Oaks, Strategic Communication Management; Chicago, Technical Communication Quarterly; St. Paul, Harvard Business Review, Journal of Creative Communications, Business India / Business Today / Business World, University News, Journal of Business Communication, Business Communications Quarterly |