#1
March 21st, 2017, 05:23 PM
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Mba ugc net
Can you provide me the syllabus of Management subject for University Grants Commission National Eligibility Test (UGC NET) conducted by CBSE?
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#2
March 22nd, 2017, 09:31 AM
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Re: Mba ugc net
The syllabus of Management subject for University Grants Commission National Eligibility Test (UGC NET) conducted by CBSE is as follows: UGC NET January Management Syllabus Subject: Management (including Business Administration Management / Marketing / Marketing Management / Industrial Relations and Personnel Management., etc). UGC NET Management Paper II & Paper III ( A ) [ Core Group ] Unit – I • Managerial Economics – Demand Analysis • Production Function • Cost – Output Relations • Market Structures • Pricing Theories • Advertising • Macro – Economics • National Income Concepts • Infrastructure – Management and Policy • Business Environment • Capital Budgeting Unit – II • The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation. • Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts. • Organisational Development. Unit – III • Concepts and perspectives in HRM; HRM in changing environment. • Human Resource Plarming – Objectives, Process and Techniques. • Job analysis – Job Description. • Selecting Human Resources. • Induction, Training and Development. • Exit policy and Implications. • Performance Appraisal and Evaluation. • Potential Assessment. • Job Evaluation. • Wage Determination. • Industrial Relations and Trade Unions. • Dispute Resolution and Grievance Management. • Labour Welfare and Social Security Measures. Unit – IV • Financial Management – Nature and Scope. • Valuation Concepts and Valuation of Securities. • Capital Budgeting Decisions – Risk Analysis. • Capital Structure and Cost of Capital. • Dividend Policy – Determinants. • Long – Term and Short – Term Financing Instruments. • Mergers and Acquisitions. Unit – V • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies. • Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management; • Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net. • New issues in Marketing. Unit – VI • Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control. • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM. Unit – VII • Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests. • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications. Unit – VIII • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline. • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO. Unit – IX • Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification; • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship). Unit – X • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices; • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics. UGC NET Management Paper III ( B ) [ Elective / Optional ] Elective – I • Human Resource Management ( HRM ) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment; • Forces and Influences; Organizing HRM function. • Recruitment and Selection – Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up. • Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system. • Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation. • Career Planning and Development – Concept of career; Career planning and development methods. • Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit. • Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry. • Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures. • Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery. • Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement. • Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining. • Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation. • Future of Human Resource Management. Elective – II • Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition. • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies. • Pricing objectives; Pricing concepts; Pricing methods. • Product – Basic and Augmented stages in New Product Developments • Test Marketing Concepts. • Promotion mix – Role and Relevance of advertising Sales promotion – media planning and management. • Advertising – Planning, execution and evaluation. • Different tools used in sales promotion and their specific advantages and limitations. • Public Relations – Concept and Relevance. • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members. • Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India. • Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report. • Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process. • Consumer Behaviour theories and models and their specific relevance to marketing managers. • Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’. • Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet. • Structuring and managing marketing organisations. • Export Marketing – Indian and global context. Elective – III • Nature and Scope of Financial Management. • Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof. • Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance. • Capital Structure – Theories and Factors; Cost of capital. • Dividend Policies – Theories and Determinants. • Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management. • Elements of Derivatives. • Corporate risk management. • Mergers and Acquitions. • International Financial Management. Elective – IV • India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives. • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance. • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings. • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism. • Technology monitoring; Emerging Opportunities for Global Business. |