Hello, here I am providing you the syllabus of MBA course offered at the Visvesvaraya Technological University, Belgaum as under:

MBA SEM 1
ACCOUNTING FOR MANAGERS
BUSINESS COMMUNICATION
MANAGEMENT & BEHAVIOURAL PROCESSES
MANAGEMENT INFORMATION SYSTEM (MIS)
MANAGERIAL ECONOMICS
MARKETING MANAGEMENT
STATISTICS FOR MANAGEMENT

MBA SEM 2
BUSINESS LAW
BUSINESS RESEARCH METHODS
FINANCIAL MANAGEMENT
HUMAN RESOURCE MANAGEMENT
INDIAN BUSINESS ENVIRONMENT
INTERNATIONAL BUSINESS MANAGEMENT
Quantitative Techniques for Management

MBA SEM 3
Strategic Management
Management Accounting & Control Systems
Operations Management
ELECTIVE I
ELECTIVE 2
ELECTIVE 3
ELECTIVE 4

MBA SEM 4
Change and Knowledge Management
Entrepreneurial Development
Supply Chain Management
ELECTIVE I
ELECTIVE 2
ELECTIVE 3
ELECTIVE 4
Project Work

MBA VTU syllabus:
Part A- Principles of Management
Introduction: Management: Introduction, definition of management, nature, purpose and
functions, levels and types of managers, managerial roles, skills for managers, evolution of
management thought, Fayol’s fourteen principles of management and recent trends in
management.
aPlanning and Organizing:
Planning: Nature of planning, planning process, objectives, MBO, strategies, level of
strategies, policies, methods and programs, planning premises, decision making, process of
decision making, types of decisions, techniques in decision making.
Organizing: Organization structure, formal and informal organizations, principles of
organizations-chain of command, span of control, delegation, decentralization, and
empowerment. Functional, divisional, geographical, customer based and matrix
organizations, tram based structures, virtual organizations, boundary less organizations.
Controlling: Controlling, importance of controlling, controlling process, types of control,
factors influencing control effectiveness.
RECOMMENDED BOOKS
1. Essentials of Management-Koontz, 8/e, McGraw Hill
2. Management: Text and Cases-VSP Rao, Excel BOOKS
3. MGMT, An Innovative approach to teaching and learning Principles of Management,
Chuck Williams, Cengage Publications, 2010
4. Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech
Press, 2011
5. Management Theory & practice – Chandan J. S, Vikas Publishing House.
6. Management Theory & Practice Text & Cases – Subba Rao P & Hima Bindu,
Himalaya Publication.
Part B- Organizational Behaviour
Introduction: Organizational Behaviour: Introduction, definition, historical development,
fundamental principles of OB, contributing disciplines, challenges and opportunities.
Foundations of Individual Behaviour: Individual behaviour: Foundations of individual
behaviour. Ability: Intellectual abilities, Physical ability, the role of disabilities.
Personality: Meaning, formation, determinants, traits of personality, big five and MBTI,
personality attributes influencing OB.
Attitude: Formation, components of attitudes, relation between attitude and behaviour.
Perception: Process of perception, factors influencing perception, link between perception
and individual decision making.
Emotions: Affect, mood and emotion and their significance, basic emotions, emotional
intelligence, self-awareness, self-management, social awareness, relationship management.
Motivation and Leadership:
Motivation: Meaning, theories of motivation-needs theory, two factor theory, Theory X and
Y, application of motivational theories.
Leadership: Meaning, styles of leadership, leadership theories, trait theory, behavioural
theories, managerial grid, situational theories-Fiedler’s model, SLT, transactional and
transformation leadership.
Group Behaviour: Definition, types, formation of groups, building effective teams. Conflict:
Meaning, nature, types, process of conflict, conflict resolution.
Power and politics: Basis of power, effectiveness of power tactics. The ethics of behaving
politically.
Practical Component
1. Studying organizational structures of any 10 companies and classifying them into
different types of organizations which are studied in Module 2 and justifying why
such structures are chosen by those organizations.
2. Preparing the leadership profiles of any 5 business leaders and studying their
leadership qualities and behaviours with respects to the trait, behavioural and
contingency theories studied.
3. Identifying any five job profiles and listing the various types abilities required for
those jobs and also the personality traits/attributes required for the jobs identified.
Note: Faculty can either identify the organizations/ leaders/jobs or students can be allowed to
choose the same.
ECONOMICS FOR MANAGERS
Subject Code : 14MBA12 IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week
Objectives:
1. To introduce the fundamentals, tools and theories of managerial economics
2. To orient on micro economic techniques as a decision making process
3. To understand macro economic analysis essential for business managers
Managerial Economics: Meaning, Nature, Scope. & Significance, Uses of Managerial
Economics, Law of Demand, Exception to Law of Demand, Elasticity of Demand- Price,
Income and Cross Elasticity, Uses of Elasticity of Demand for Managerial Decision Making,
Advertising and Promotional Elasticity of Demand- Demand Forecasting: Meaning and
Significance. Problems on elasticity of demand.
Production Analysis: Concept, Production Function: Single Variable –Law of Variable
Proportions & Two Variable Function, ISO-Quants & ISO Costs & Equilibrium, Total,
Average, & Marginal Product, Return to Scale, Technological Progress & Production
Function.
Cost and Revenue Profit Functions: Cost Concepts, Total Cost, Average Cost, Marginal
Cost, Opportunity Cost etc. Short-run and Long-run Cost Curves, Combination, Economies
and Diseconomies of Scale. Cost Analysis with Mathematical Problems.
Profits: Determinants of Short-Term & Long Term Profits, Measurement of Profit.
Break Even Analysis- Meaning, Assumptions, Determination of BEA, Limitations and Uses
of BEA in Managerial Economics. (Problems on BEP)
Market Structure: Perfect Competition: Features, Determination of Price under Perfect
Competition - Monopoly: Features, Pricing under Monopoly, Price Discrimination -
Oligopoly: Features, Kinked Demand Curve, Cartel, Price Leadership - Monopolistic
Competition: Features, Pricing under Monopolistic Competition, Product Differentiation
Pricing - Descriptive Pricing- Price Skimming, Price Penetration.
Module 5: (8 hours)
Indian Economic Environment: Overview of Indian Economy, Recent Changes in Indian
Economy.
Measurement of National Income: Basic Concepts, Components of GDP- Measuring GDP
and GNP, Measurement Problems in National Income, Growth Rate.
Business Cycle – Features, Phases, Economic Indicator, Inflation : Types, Measurement ,
Kinds of Price Indices, Primary, Secondary and Tertiary Sector and their contribution to the
Economy, SWOT Analysis of Indian Economy.
Industrial Policies and Structure: Classification of Industries based on Ownership,
Industrial Policies, New Industrial Policy 1991; Private Sector- Growth, Problems and
Prospects, SSI- Role in Indian Economy.
Industry Analysis: Textiles, Electronics, Automobile, FMCG, Telecom, Pharm. FDI in
Retail, Infrastructure, Pharma, Insurance, Banking & Finance and Automobile.
Globalization and Indian Business Environment: Meaning and Implications, Phases,
Impact of Globalization on Indian Economy across Sectors.
Foreign Trade: Trends in India’s Foreign Trade, Impact of WTO on India’s Foreign Trade.
Economic Policies: Fiscal Policy: Objectives, Instruments, Union Budget,
Monetary Policy: functions of money, Measures of Money Supply, Monetary Policy in
India– objectives, tools for Credit Control.
Role and functions of Planning Commission.
Practical Components:
1. Assessment of Impact of advertisement or sales promotion on the demand of a
product (Preferably FMCG goods)
2. Study of demand elasticity for a product when there is a price increase or price
decrease.
3. Market surveys/ consumer intention survey for an existing or a new product/service.
4. Opinion polls to understand the buyer behavior for a product or a service.
5. Demand forecasting – Mini project may be given to students to assess the demand for
a product or a service using any method.
6. Preparing a project proposal for a new business venture to understand the BEP using
real time data.
RECOMMENDED BOOKS:
1. Managerial Economics- Theory and Applications, Dr. D.M Mithani, Himalaya
Publications.
2. Managerial Economics, D.N Dwivedi, 6th ed., Vikas Publication.
3. Managerial Economics, H. L Ahuja, S. Chand, 2011
4. Indian Economy, K P M Sundharam and Dutt, 64th Edition, S Chand Publication.
5. Business Environment Text and Cases by Justin Paul, 3rd Edition, McGraw-Hill
Companies.
REFERENCE BOOKS:
1. Managerial Economics- Principles and worldwide applications, Dominick Salvatore,
Oxford Publication, 6e, 2010
2. Managerial Economics, Atmanand, Excel BOOKS, 2/e, 2010
3. Managerial Economics, Yogesh Maheshwari, PHI, 2/e, 2011
4. Managerial Economics: Case study solutions- Kaushal H, 1/e., Macmillan, 2011
ACCOUNTING FOR MANAGERS
Subject Code : 14MBA13 IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week
Objectives:
1. Explain fundamental accounting concepts, the elements of financial statements, and
basic accounting vocabulary
2. Explain and use the accounting equation in basic financial analysis and explain how
the equation is related to the financial statements.
3. Prepare basic entries for business transactions and present the data in an accurate and
meaningful manner
4. Prepare basic financial statements and explain the articulation between the basic
statements.
5. To analyze a company’s financial statements and come to a reasoned conclusion
about the financial situation of the company.
Introduction to Accounting: Need and Types of Accounting, Users of Accounting, concepts
and conventions of Accounting, Accounting Equation (problems on accounting equation).
Preparation of books of Accounts: Journals, Subsidiary books, three column cash book,
ledgers and trial balance. Depreciation- Straight line and Written down Value Methods.
Preparation of Financial Statements: Preparation of final accounts of sole traders.
Preparation of final accounts / statement of companies-both horizontal & vertical form of
financial statements. (Basic problems on Final accounts of companies)
Analysis of Financial Statements: Comparative, common size and trend analysis, Ratio
Analysis, Preparation of financial statements using ratios, Preparation of Cash flow Statement
(only indirect method).
Accounting Standards and IFRS: Need for accounting standards. IFRS and proposed
changes in Indian Accounting Standards.
Emerging issues in Accounting: Corporate Governance and clause 49 of the listing
agreement, Human Resource Accounting, Forensic Accounting, Window Dressing-
Sustainability Reporting
Fundamentals of Taxation: Overview of Heads of Income, deductions u/s 80C, Income Tax
Rates and Returns – For Individuals only (Only Theory)
Practical Components:
1. Collecting Annual reports of the companies and analyzing the financial statements
using different techniques and presenting the same in the class.
2. Analyzing the companies’ cash flow statements and presenting the same in the class.
3. Exposing the students to usage of accounting software’s (Preferably Tally)
4. Filling up of ITR forms
5. Identify the sustainability report of a company and study the contents.
RECOMMENDED BOOKS:
1. Narayanaswamy R Financial Accounting: A Managerial Perspective –, 5/e , PHI,
2014
2. Maheswari S. N,Maheswari Sharad K. Maheswari ,A Text book of Accounting For
Management , , 2/e, Vikas Publishing house (P) Ltd.
3. Tulsian P. C, Financial Accounting, 1/e, Pearson Education.
4. Madegowda J, Accounting for managers, Himalaya Publishing House.
5. Gupta R. L & Radhaswamy M, Advanced Accountancy, Sultan Chand Publications
6. Jain S. P and Narang K L. Financial Accounting -, Kalyani Publishers
7. Business Taxation, Akhileshwar Pathak and Savan Godiawala, 2/e, McGraw Hill
Education(India) Pvt. Ltd.2013
REFERENCE BOOKS:
1. Ambrish Gupta, Financial Accounting for Management: An Analytical Perspective,
4/e, Pearson Education.
2. Ashish K Bhattacharya, Introduction to Financial Statement Analysis, Elsevier India
3. Raman B. S, Financial Accounting –, Vol I & Vol II, United Publishers,1/e, 2009.
4. Gary A. Porter & Curtis L. Norton, Financial Accounting (IFRS update)–, 6/e,
Cengage Learning.
5. Arora M. N., Accounting For Management, Himalaya Publishing House.
6. Bhattacharya Essentials of Financial Accounting (Based on IFRS) , 2/e, Prentice Hall
India,
7. Comdex (Computer and Financial Accounting with Tally 9.0 Course Kit). - Dream
Tech.
8. Namrata Agrawal Comdex – Tally 9, - DreamTech.
9. Jasmine Kaur, IFRS: A Practical approach, McGraw Hill.
BUSINESS, GOVERNMENT AND SOCIETY
Subject Code : 14MBA14 IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week
Objectives:
1. To enable students to understand the challenges and complexities faced by businesses
and their leaders as they endeavor maximize returns while responsibly managing their
duties to stakeholders and society.
2. To help students to understand the rationale for government interventions in market
systems.
3. To help students develop an understanding of Social Responsibility and make their
own judgments as to the proper balance of attention to multiple bottom lines.
4. To help students develop the skills needed to work through ethical dilemmas
The Study of Business, Government and Society (BGS): Importance of BGS to Managers
–Models of BGS relationships – Market Capitalism Model, Dominance Model,
Countervailing Forces Model and Stakeholder Model – Global perspective – Historical
Perspective.
Corporate Governance: Introduction, Definition, Market model and control model, OECD
on corporate governance, A historical perspective of corporate governance, Issues in
corporate governance, relevance of corporate governance, need and importance of corporate
governance, benefits of good corporate governance, the concept of corporate, the concept of
governance, theoretical basis for corporate governance, obligation to society, obligation to
investors, obligation to employees, obligation to customers, managerial obligation, Indian
cases
Public Policies: The role of public policies in governing business, Government and public
policy, classification of public policy, areas of public policy, need for public policy in
business and levels of public policy.
Environmental concerns and corporations: History of environmentalism, environmental
preservation-role of stakeholders, international issues, sustainable development, costs and
benefits of environmental regulation, industrial pollution, role of corporate in environmental
management, waste management and pollution control, key strategies for prevention of
pollution, environmental audit, Laws governing environment.
Business Ethics: Meaning of ethics, business ethics, relation between ethics and business
ethics, evolution of business ethics, nature of business ethics, scope, need and purpose,
importance, approaches to business ethics, sources of ethical knowledge for business roots of
unethical behaviour, ethical decision making, some unethical issues, benefits from managing
ethics at workplace, ethical organizations
Corporate Social Responsibility: Types and nature of social responsibilities, CSR principles
and strategies, models of CSR, Best practices of CSR, Need of CSR, Arguments for and
against CSR, CSR in Indian perspective, Indian examples.
Business Law: Law of contract - meaning of contract, agreement, essential elements of a
valid contract. Law of agency- meaning, creation and termination of agency. Bailment and
Pledge - meaning, rights and duties of bailor and bailee.
Negotiable Instruments Act 1881: Nature and Characteristics of Negotiable instruments,
Kinds of Negotiable Instruments – Promissory Notes, Bills of Exchange and Cheques.
Discharge and Dishonour of Negotiable Instruments.
Sale of Goods Act 1930: Definition of Sale, Sale v/s Agreement to Sell, Goods, Condition
and Warranties, Express and Implied Condition, “Doctrine of Caveat Emptor”, Right and
duties of Unpaid Seller.
Meaning, scope and objectives of - Intellectual property law, law relating to patents, law
relating to copyrights, law relating to trade mark.
Practical Components:
1. Students are expected to study any five CSR initiatives by Indian organizations and
submit a report for the same.
2. A group assignment on “The relationship between Business, Government and Society
in Indian Context and relating the same with respect the models studied in Module 1.
3. Case studies/Role plays related ethical issues in business with respect to Indian
context.
RECOMMENDED BOOKS:
1. Business, Government, and Society: A Managerial Perspective, Text and Cases –
John F. Steiner, 12/e, McGraw-Hill, 2011.
2. Business and Government – Francis Cherunilam, HPH.
3. Corporate Governance: principles, policies and practices – Fernando A. C, 2/e,
Pearson, 2011.
4. Business Ethics and Corporate Governance - Ghosh B. N, Tata McGraw-Hill, 2012.
5. Business Law for Managers, Goel P. K, Biztantra, 2012.
6. Corporate Social Responsibility: A Study of CSR Practices in Indian Industry, Baxi
C. V & Rupamanjari Sinha Ray, Vikas Publishing House, 2012.
REFERENCE BOOKS:
1. Business and Society - Lawrence and Weber, 12/e, Tata McGraw- Hill, 2010.
2. Business Ethics - Bajaj P. S & Raj Agarwal, Biztantra, 2012.
3. Corporate Governance - Keshoo Prasad, 2/e, PHI.
4. Corporate Governance, Ethics and social responsibility - Balachandran V, &
Chandrashekharan V, 2/e, PHI, 2011.
5. Corporate Governance – Machiraju H. R, HPH.
6. Business Ethics and Corporate Governance – Prabakaran S, Excel BOOKS.
7. Corporate Goverance – Badi N. V, Vrinda Publications, 2012.
8. Civic Sense – Prakash Pillappa, Excel BOOKS, 2012.
Introduction to Marketing: Introduction, Definitions of market and marketing, The
Exchange Process, Elements of Marketing Concept, Functions of Marketing, Old Concept or
Product- oriented Concept, New or Modern or Customer- oriented Concept, Marketing
Environment, Techniques used in environment analysis, Characteristics (Micro and Macro),
Marketing to the 21st century customer
Consumer Behaviour Analysis: Meaning and Characteristics, Importance, Factors
Influencing Consumer Behaviour, Consumer Purchase Decision Process, Buying Roles,
Buying Motives, Buyer Behaviour Models
Market Segmentation, Targeting & Positioning: Concept of Market Segmentation,
Benefits, Requisites of Effective Segmentation, Bases for Segmenting Consumer Markets,
Market Segmentation Strategies.
Targeting - Bases for identifying target Customer target Marketing strategies,
Positioning - Meaning, Product Differentiation Strategies, Tasks involved in Positioning.
Branding - Concept of Branding, Types, Brand Equity, Branding strategies.
Managing the Product: Concept, product hierarchy, product line, product mix, product mix
strategies, Product life cycle and its strategies, New Product Development, packing as a
marketing tool, Role of labelling in packing.
Pricing decisions: Significance of pricing, factor influencing pricing (Internal factor and
External factor), objectives, Pricing Strategies-Value based, Cost based, Market based,
Competitor based, Pricing Procedure.
Marketing Channels: Meaning, Purpose, Factors Affecting Channel Choice, Channel
Design, Channel Management Decision, Channel Conflict, Designing a physical Distribution
System, Network Marketing,
Integrated Marketing communication: Meaning and Importance of Marketing
Communication, Communication Objectives, Steps in Developing Effective Communication
Advertising - Objectives, Ad Budget, AIDA Model, Advertising Copy Deciding Media,
Evaluating Advertising Effectiveness,
Sales Promotion - Kinds of Promotion, Tools and Techniques of Sales Promotion, Push and
Pull Strategies
Personnel Selling - Concept, Features, Functions, and Steps involved in personal Selling.
Publicity - Meaning, Objectives, Types, Functions of Public relations,
Direct Marketing - Meaning, Features, Functions, Basic Concepts of E-Commerce, EBusiness
MANAGERIAL COMMUNICATION
Introduction: Meaning & Definition, Role, Classification – Purpose of communication –
Communication Process – Characteristics of successful communication – Importance of
communication in management – Communication structure in organization – Communication
in conflict resolution - Communication in crisis. Communication and negotiation.
Communication in a cross-cultural setting
Oral Communication: Meaning – Principles of successful oral communication – Barriers to
communication – Conversation control – Reflection and Empathy: two sides of effective oral
communication. Modes of Oral Communication. Listening as a Communication Skill, Nonverbal
communication.
Written Communication: Purpose of writing – Clarity in writing – Principles of effective
writing – Approaching the writing process systematically: The 3X3 writing process for
business communication: Pre writing – Writing – Revising – Specific writing features –
Coherence – Electronic writing process.
Business Letters and Reports: Introduction to business letters – Types of Business Letters -
Writing routine and persuasive letters – Positive and Negative messages Writing Reports:
Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long
reports Writing Proposals: Structure & preparation. Writing memos
Media management: The press release – Press conference – Media interviews
Group Communication: Meetings – Planning meetings – objectives – participants – timing
– venue of meetings.
Meeting Documentation: Notice, Agenda, and Resolution & Minutes.
Case Method of Learning: Understanding the case method of learning – Different types of
cases – Difficulties and overcoming the difficulties of the case method – Reading a case
properly (previewing, skimming, reading, scanning) – Case analysis approaches (Systems,
Behavioural, Decision, Strategy) – Analyzing the case – Dos and don’ts for case preparation
– Discussing and Presenting a Case Study
Presentation skills: What is a presentation – Elements of presentation – Designing &
Delivering Business Presentations – Advanced Visual Support for Managers
Negotiation skills: What is negotiation – Nature and need for negotiation – Factors affecting
negotiation – Stages of negotiation process – Negotiation strategies
Employment communication: Introduction – Composing Application Messages - Writing
CVs – Group discussions – Interview skills
Impact of Technological Advancement on Business Communication – Technologyenabled
Communication - Communication networks – Intranet – Internet – e mails – SMS –
teleconferencing – videoconferencing
Practical Components:
1. Demonstrate the effect of noise as a barrier to communication
2. Make students enact and analyze the non-verbal cues
3. Give exercises for clarity and conciseness in written communication.
4. A suitable case is to be selected and administered in the class sticking to all the
guidelines of case administering and analysis.
5. Demonstrating using Communication Equipments like Fax, Telex, Intercoms, etc,
6. Demonstrating Video conferencing & teleconferencing in the class.
7. Conduct a mock meeting of students in the class identifying an issue of their concern.
The students should prepare notice, agenda and minutes of the meeting.
8. Each student to give presentation of 5 minutes (this can be spread throughout the
semester)and to be evaluated by the faculty
RECOMMENDED BOOKS:
1. Business Communication : Concepts, Cases And Applications – Chaturvedi P. D, &
Mukesh Chaturvedi ,2/e, Pearson Education,2011
2. Business Communication: Process and Product – Mary Ellen Guffey, 3/e, Cengage
Learning, 2002.
3. Communication – Rayudu C. S, HPH.
4. Business Communication – Lesikar, Flatley, Rentz & Pande, 11/e, TMH, 2010
5. Advanced Business Communication – Penrose, Rasberry, Myers, 5/e, Cengage Learning,
2004.
6. BCOM – Lehman, DuFrene, Sinha, Cengage Learning, 2/e 2012
7. Business Communication – Madhukar R. K, 2/e, Vikas Publishing House.
REFERENCE BOOKS:
1. Effective Technical Communication - Ashraf Rizvi M, TMH, 2005.
2. Business Communication - Sehgal M. K & Khetrapal V, Excel BOOKS.
3. Business Communication – Krizan, Merrier, Jones, 8/e, Cengage Learning, 2012.
4. Basic Business Communication – Raj Kumar, Excel BOOKS, 2010.

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