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March 31st, 2013, 04:24 PM
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MG University MBA Question Papers
how can I get the MG University MBA Question Papers??? As per your requirement here I am uploading some file having the MG University MBA Question Papers, I have taken following question from the attachment: Section A Answer any six questions. Each question carries 3 marks. Write short notes on: 1. Promotion Mix. 2. Sales Promotion. 3. Media Planning. 4. Outdoor Advertising. 5. Personal Selling. 6. Bait Pricing. 7. Advertisement Design. 8. AIDA Model. 9. Role of PR. 10. Advertising standards. Section B 11. What are the objectives of promotion? Justify why marketers should pursue promotional objectives. Or 12. Explain the various media vehicles available for advertising. 13. Why is budget determination the last stage rather than the first stage in executing media strategy? Or 14. “Positioning is nothing new ; infact it is the same process as segmentation and differentiation”. Discuss. 15. What types of sales promotion are available to manufacturer that would develop a desirable channel of distribution? Or 16. “Trade shows are always a minor component of a sales promotion program” – Comment. (3 X 11 = 33 marks) (3 X 17 = 51 marks) Section C 17. Design a print ad for the WORLD WILDLIFE FUND. The objective of the ad is to evoke a feeling within people for empathy and make them donate for the cause. (1 X 24 = 24 marks) (1 X 31 = 31 marks) Here is the complete file of question paper click on it… Last edited by Neelurk; February 14th, 2020 at 08:34 AM. |
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