The Mini- MBA in Social Media Marketing Certificate Program offered by Rutgers Business School - Newark and New Brunswick helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness.

One gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects. It has been approved by the New Jersey Department of Labor for workforce training grants.

Eligibility

This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales.

It is also appropriate for individuals seeking to employ social media to further their individual careers.

Program Benefits

This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics.

Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Key Topics include:

Analyzing social media marketing opportunities

Exploring the behavioral and psychological factors that drive social media

Understanding how to form and optimize social networks

Designing effective communication strategies of social networks

Implementing measurement strategies to track and measure the ROI of social media

Discovering new social media technologies and learning how and when to employ them

Cost
$4,995 per program

Contact Detail:
Rutgers Business School
Newark Campus: 1 Washington Park, 1st Floor
Livingston Campus: 100 Rock, 3rd Floor