The essential target of the Masters Program in Marketing Management (M.M.M.) is to give to the nation a constant flow of skilled young fellows and ladies with the fundamental learning, aptitudes and establishments for procuring an extensive variety of remunerating profession into the quickly growing universe of Marketing.

The M.M.M. system is a blend of promoting relatedand general business courses, which incorporate the practical ranges of Marketing Management like Industrial Promoting, Marketing Research, and Consumer Behavior and so on. The understudies are presented to promoting advancement in the environmentwith unique accentuation on administration for little and medium endeavors.

Qualification for Admission

Alumni of any personnel from any statutory University should be qualified for admission to the M.M.M. course.

Examination:

Examinations would be conducted at the end of each semester i.e. during
December and in May.

Course Structure

Semester – I
101 Principles & Practices of Management
102 Principles of Marketing
103 Fundamentals of Management Accounting
104 Managerial Economics
105 Research Methodology
106 Consumer Behaviour
107 Business Communication
108 Fundamentals of Information Technology

Semester – II
201 Services Marketing
202 Retail Marketing
203 Sales Management & Personal Selling
204 Distribution Management & Logistics
205 Market Research
206 Relationship Marketing
207 Indian Economic Environment
208 Field Work + SPSS

Semester – III
301 International Marketing
302 Laws related to Marketing
303 Financial Services Marketing
304 Marketing Communication
305 Retail Operations Management
306 Project Work
307 Foreign Language
308 Virtual Marketing

Semester – IV
401 Brand Management
402 Strategic Marketing
403 Export Documentation & Forex Management
404 Direct Marketing
405 Industrial Marketing
406 Rural & Agricultural Marketing
407 Entrepreneurship Development & Project Management
408 Foreign Language