The One Day MBA course offered by MRS or Market Research Society delivers an overview of how and why the business world works as it does.

It provides precious approaching into all the organizational success drivers, and equipping participants with a set of management tools to deliver immediate value.

Dates
• Friday, 17th June 2016
• Tuesday, 08th November 2016

Course Content

The course covers all of the key concepts and models taught in business schools toady:

• Strategy:
Introduction to Strategy; Generic Tools; The Strategic Planning Process; Business Models; Strategy and Implementation

• Financial Management:
Cash Management; Cost Reduction; Financial Reporting; Financial Analysis

• Marketing:
Segmentation and Mix; Marketing; Sales

• Differentiation and Branding:
Brand Options; Measuring Brand Value; McKinsey’s Branding Rules; Internal Branding; Core Competencies; Differentiation

• Change Management:
Strategy; Leadership Questions; Resistance to Change; The Change Process; Case Studies

• Leadership and Persuasion:
The Role of the Leader; Focus and Energy; Level 5 Leadership; Habits and One Minute Manager; Influence and Persuasion

Contact Detail:

MRS
The Old Trading House, 15 Northburgh Street
London
EC1V 0JR