| October 23rd, 2019 12:14 PM | |
| Unregistered | Re: MBA IV Sem Syllabus Barkatullah University Hii sir, I Wants to get the Syllabus of the MBA IV Sem Elective Subject Consumer Behaviour and Rural Marketing of the Barkatullah University ? |
| April 25th, 2015 09:44 AM | |
| Anuj Bhola | MBA IV Sem Syllabus Barkatullah University I lost my syllabus so please give me the MBA IV Sem Syllabus release by the Barkatullah University. I am Aventika Sharma and I am doing the MBA course form the Barkatullah University. I am in IV semester of the course now. Barkatullah University is a university in Bhopal, India. Originally known as Bhopal University, it was renamed in 1988 after the great freedom fighter Prof. Barkatullah, who was born in the area. The Syllabus of the MBA IV Sem Elective Subject Consumer Behaviour and Rural Marketing of the Barkatullah University is given below Consumer Behaviour and Rural Marketing Introduction to Consumer Behavior and Consumer Research: Nature, Scope and application of Consumer Behavior and Consumer Research. Consumer Decision Processes, Pre-purchase process: Information processing, Purchase Processes: Consumer Decision rules. Post Purchase processes: Framework, dissonance satisfaction / dissatisfaction. Consumer Behaviour Models, Nicosia Model, Howard Sheth Model , EngelBlackwell and Miniard Model , Sheth Family Decision Making Model Individual Determinants of Consumer Behavior: Demographics Psychographics, Environmental Influences on Consumer Behavior: Culture, Cross cultural understanding, social class, family. Family life-cycle group and personal influence, word of mouth communication, opinion leadership. Future of consumer behaviour. Rural Marketing: Concept, importance and scope of rural marketing, Understanding rural market, rural environment, infrastructure and rural trade practices, Rural consumer behaviour, factors affecting consumer behaviour and psychology of rural customers, Product, branding and packaging, Distribution in the rural markets, types of rural channels, selection and management of channels, factors influencing channel decisions, retailing, transportation, warehousing, Promotion in Rural Markets: role of advertising, sales promotion, publicity, and personal selling in rural markets Contact Details Barkatullah University Address: Barkatullah University, Habib Ganj, Bhopal, Madhya Pradesh 462026 |
