AIMS Institute of Management Studies, Pune was established by Adhyyan Education Society.

The virtue of AIMS is to transform the personality of students and inculcate in them lifealtering and quality-enhancing skills that would make them performers in all walks of life, rather than just produce students who are academically sound.

As per your demand here I am providing you Curriculum of the MBA - PGP M&L (Business Analytics & Data Mining) of this Institute:

BA & DM Semester I
1. Data Mining + R
-Microsoft Excel (Basic & Advance)
-Statictics ( Basic & Advance)
-Data Exploration
-Data Visualization
-Data Preprocessing & Cleansing
-Data Mining - Text & SNA
-Pattern Evaluation

2. Econometrics
Tools Learned
-R
-Tableau
-SQL
-Microsoft Excel

BA & DM Semester II
1. Bigdata using Hadoop & R
-Introduction to Bigdata
-Hadoop for Bigdata
-Hadoop file distribution system
-Sentimental analysis using Bigdata

2. Market Research and Analysis
-Customer Behaviaour & Segmentation
-Cluster Analytics
-Factor Analytics
-Cojoint Analytics
-Logitec Analytics

3. Fundamentals of SAS
Tools Learned
-Hadoop & R
-SPSS & SAS

Specialization Subject - Marketing
BA & DM Semester III
1. Retail Analytics
2. Digital Marketing
-Search Marketing (SEO & PPC)
-Email, Affiliate & Social Media Marketing
-Display Advertising
-Campaign Management
-Landing Page Optimization
-Strategy Consulting
-Web Reporting & Optimization (A/B & MVT)

Tools Learned
-Google Analytics

Specialization Subject - Marketing
BA & DM Semester IV
-Business Intelligence (Pentaho)
-Six Sigma
-Project Work

Specialization Subject - Finance
BA & DM Semester III
-Financial Analytics
-Retail Banking Analytics

Specialization Subject - Finance
BA & DM Semester IV
-Business Intelligence (Pentaho)
-Six Sigma
-Project Work

Specialization Subject - Human Resource Management
BA & DM Semester III
-HRMS
-HR Analytics

Specialization Subject - Human Resource Management
BA & DM Semester IV
-Business Intelligence (Pentaho)
-Six Sigma
-Project Work

Contact Detail:

AIMS Institute of Management Studies
Sr. No. 30/3/1. 30/4/A, 30/4/B, Buchade Wasti, Marunji, Tal. Mulshi, Nr. Akshara International School,Pune – 411057, Maharashtra, India
Phone: +91 20 6685 4700
Mobile: +91 73500 14066
Fax: +91 20 6685 4712
Email: admission@aimsinstitute.in