Savitribai Phule Pune University offers Masters In Marketing Management MMM program of duration two years.

MMM program

The MMM program is of two years, 4 semesters.

Each teaching-learning, evaluation session shall be of 60
minutes.

Eligibility:

Candidates must have a Bachelor’s degree of any statutory University or other recognized foreign university.

Course structure-

Semester I:

101 Basics of Marketing
102 Accounting for Business Decisions
103 Economic Analysis for Business
Decisions
104 Business Research Methods
105 Organization Behavior
106 Business Communication
107 MS Office and Advanced Excel
108 Management Fundamentals
109 RM Mini Project

Semester II:

201 Product Management
202 Sales Management
203 Marketing Research
204
Integrated Marketing
Communications-I
205 Services Marketing
206 Retail Marketing
207 Consumer Behaviour
208 Field Work

Semester III:

301Customer Relationship Management
302 Strategic Marketing Management
303 Strategic Brand Management
304 Global Marketing
305 Marketing of Financial Services
306 Integrated Marketing
Communications-II
307 Business Environment
308 Summer Internship Project

Semester IV:

401 Supply Chain Management
402 Social Marketing
403 Rural & Agricultural Marketing
404 Entrepreneurship Development
405 Sectoral Marketing Practices
406 Industrial Marketing
407 Legal Aspects of Marketing
408 EXIM Procedures
409 Dissertation

Examination:

Pattern of Examination: The evaluation scheme comprises of:

a) University Evaluation (50 Marks)
b) Concurrent Evaluation (50 Marks)

Contact-

Savitribai Phule Pune University
Ganeshkhind
Pune, Maharashtra 411007