A business name also known as a trading name, is simply a name or title under which a person, or other legal entity, trades.

Your business name not only identifies you to your customers, but also allows you to differentiate yourself from your competitors.

When you must register

When setting up your business, you will have to register your business name with the Australian Securities and Investments Commission (ASIC).

Register for a business name:

All business name registrations are managed by the Australian Securities and Investments Commission (ASIC).

You can register a business name through the ASIC website.

The official portal of ASIC looks like:



To register for a business name:

Decide on a name that's right for your business.
See if the business name you want is available through the check name availability search on the ASIC website.
Register for your business name online.

Cost of registering

The fees to register your business name with ASIC include:

$34 for 1 year
$79 for 3 years.

Contact:

Australian Securities and Investments Commission (ASIC)
PO BOX 4000
Gippsland Mail Centre
Victoria 3841

Customer Contact Centre

1300 300 630: within Australia
+ 61 3 5177 3988: outside Australia