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April 17th, 2015, 10:16 AM
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Join Date: Mar 2012
Re: Strategic Financial Management Syllabus Bangalore University

Hello, here I am providing you the syllabus of strategic management of Bangalore University it is the subject of fourth semester…

Strategic Management syllabus:

CONCEPT OF STRATEGY:
Defining strategy, Levels at which strategy operates, Strategic Decision Making and Approaches to Strategic Decision making, Mission and Purpose, Objectives and Goals,Strategic Business Units, Corporate Planning Process

ENVIRONMENT ANALYSIS AND DIAGNOSIS Concept of Environment and its components, Environment scanning and appraisal,organizational appraisal, Strategic advantage analysis and diagnosis, SWOT analysis

STRATEGY FORMULATION & CHOICE OF ALTERNATIVES
Strategies — Modernization, Diversification, Integration, Merger, Take-over and JointVenture strategies, Turnaround -- divestment and Liquidation strategies, of StrategicChoice — Industry, competitor and SWOT analysis; Synergy and Dysergy, GAPAnalysis; Porter’s Five forces Model of competition; Mckinsey’s 7’s framework; GE-9Cell Model, Bostan’s Consultancy Model, Distinctive competitiveness; Selection ofmatrix, Factors affecting Strategic Choice — Cost, Leadership, Differentiation focus,value chain analysis, bench marking, service blue printing.

STRATEGY IMPLEMENTATION
Inter-relationship between formulation and implementation; Issues in strategyimplementation, Resource Allocation, Budgets, Organization structure, Matching andstrategy, Behavioural Issues — Leadership styles, Corporate culture and values power,Social Responsibilities — Ethics, Building capable organization; Functional Issues —Financial, Marketing, Operations and Personnel Plans an PoliciesModule 5 STRATEGY AND STRUCTURE 8 hrsStructural Considerations, Structure for strategies, Organizational design and change.

STRATEGY EVALUATION
Importance, Symptoms of malfunctioning of strategy, Overview of strategic control,techniques of strategic evaluation and control, Control, Tailoring strategy to fit specificindustry and company situation, strategy and competitive advantage in diversifiedagencies, Evaluating the strategies of diversified agencies.

CONTEMPORARY ISSUES
Strategies for competing in globalizing markets, New Business Models and strategic forInternet Economy, technology and innovation, entrepreneurial ventures and strategiesfor SME, strategic issues in Non-profit organizations

Contact details:
Bangalore University
Jnana Bharathi, Mysore Rd,
Bengaluru, Karnataka 560056 ‎
080 2321 3172



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