As you Asking for the Information About the Telemarketing Guideline of the IRDA the Information is given below

These Guidelines are issued in exercise of the powers conferred upon the Authority under Section 14(1) of the IRDA Act, 1999 to protect the interests of the policyholders and to regulate, promote and to ensure the orderly growth of the insurance industry.

Scope and Availability :


a) Distance marketing includes every activity of solicitation (including lead generation) and sale of insurance products through the following modes:

(i) Voice mode, which includes telephone-calling;

(ii) Short Messaging service (SMS);

(iii) Electronic mode which includes e-mail, internet and interactive television (DTH);

(iv) Physical mode which includes direct postal mail and newspaper & magazine inserts; and,

(v) Solicitation through any means of communication other than in person.

These Guidelines cover distance marketing activities of insurers/brokers and corporate agents (with specific approval of insurers) at the stages including offer, negotiation as well as conclusion of sale.

b) These Guidelines are specifically applicable in case of the following activities in addition to other similar activities:

(i) Use of distance mode for ascertaining the client’s intent to purchase insurance.

(ii) Solicitation as well as sale over the distance mode.

(iii) Lead Generation; and,

(iv) Requests by clients seeking information or sale of insurance products.


Introduction

(i) The communication shall clearly highlight the name of the insurer.

(ii The fact that the purpose of approach is lead generation/solicitation of insurance shall be clearly highlighted.

Consent of the client

(i) The tele caller and the authorized verifier shall ascertain if the client is interested in continuing with the subject, and the process of solicitation shall proceed further only on receiving the consent in explicit terms.

(ii) The client shall be given an option to continue with the subject or exit the page at every stage in case of electronic modes. The hours during which calls are made shall be in accordance with orders issued by TRAI/DoT from time to time.

(iii) In case of telephonic solicitation the name of the caller shall be disclosed and the language options available must be indicated. The subsequent communication shall continue only in the language chosen by the client.

(iv) Tele callers shall inform clients that the call is being recorded and that the client is entitled to a voice copy, if he so desires, at any time during the term of the policy or until a satisfactory settlement of claim, whichever is later.

(v) No inconvenience, nuisance or harm shall be caused to the clients in the course of solicitation or thereafter. Full disclosures shall be made to the clients under all modes of distance marketing and the requirements of confidentiality, privacy and non-disclosure shall be complied with.

For more Details you may Consider the below Attachement that is Free to Download

Attached Files

IRDA Telemarketing Guideline .pdf (133.7 KB, 108 views)