I want the syllabus of B.Sc Visual Communication II Semester of University Of Madras so can you please provide me?

University Of Madras offers B.Sc Visual Communication course of duration 2 years.

University Of Madras B.Sc Visual Communication II Semester Syllabus

Communication Skills

Unit I:
Interpersonal communication: Theories and Models - Transactional analysis etc.

Unit II:
Group communication: Theories and Models - Decision making process, leadership, team work communication patterns in group context

Unit III:
Public communication: Rhetoric Model, Persuasion Models

Unit IV:
Non-verbal Communication: Theories and Models, Types of non-verbal behavior Kinesics

Unit V:
Case Studies in communications skills, Ideation and Creative Thinking - Lateral Thinking. Designing Messages for different audiences
References
Wood, Julia T: Communication Mosaics: An Introduction to the Field of Communication, 2001. Wadsworth
Larson, Charles U; Persuasion: Reception and Responsibility. Wadsworth, 2001.

Drawing – II

The drawing record should contain exercises completed by each student on every practical class during the first semester with proper dates and signature of the concerned lecturer. It should contain a content page of exercises completed by individual students. The following exercises are compulsory. All exercises must be in pencil and in different medium -charcoal, watercolor, pastels, oil paints. Each exercise should have at least 5 drawings. {Roughs also should be submitted along with the final drawings.}. All exercises must be in pencil and in different medium -charcoal, watercolor, pastels, oil paints. Each exercise should have at least 5 drawings. {Roughs also should be submitted along with the final drawings.}
• Forms— humans, animals, birds,
• Live models
• Landscapes
• Monuments
• Environmental Exposure

Allied:

Graphic Design – II

Record should contain at least THREE exercises each with written briefs, scribbles and final artwork). Cutting and pasting work for advertisements must be done with design elements (logos, illustrations, lettering, etc.) created by the students themselves
(cutting and pasting from magazine or any other secondary sources will not be allowed).
Record
• Logo design
• Letterhead
• Visiting Cards
• Brochures
• Print Advertisements - Black & White, Colour



University Of Madras B.Sc Visual Communication II Semester Syllabus





Contact-

University of Madras
Chepauk
Chennai, Tamil Nadu 600005