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August 28th, 2017, 11:59 AM
Super Moderator
 
Join Date: Mar 2012
Re: University of Mysore(MBA) Mysore

As you are looking for syllabus of 2nd Semester of MBA Course of University of Mysore, so I am providing complete syllabus here:

University of Mysore MBA 2nd Semester Syllabus

Marketing Management
Human Resource Management
Corporate Finance
Quantitative Methods
Legal Aspects of Business
Operations Management
Management Information

Marketing Management
1 . Introduction to Marketing Management: nature of marketing management, Types of pro ducts / services. Marketing concepts :
Product, Production , Selling, Marketing and Societal , Concepts Marketing environment, elements of Marketing Mix. Classification of goods & services.

Consumer Behavior : consumer & buyer behavior process , models of consumer behavior . Market research and market intelligence. Marketing information system

University of Mysore MBA 2nd Semester Syllabus




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