During the study of MBA in final year there are various projects are submitted by MBA students.

Visual merchandising can be defined as everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire and action on the part of the consumer.


The Visual Merchandising tools for exterior presentation are:

Exterior Signs
Awnings
Walks and entries (Entrance)
Landscaping
Window displays

The principles of display used in design include;
Balance
Proportion
Rhythm
Emphasis
Colour
Lighting
Harmony

References:

Ann Marie Fiore, Xinlu Yah, and Eunah Yoh. (2000). "Effects of a Product Display and Environmental
Fragrancing on Approach Responses and Pleasurable Experiences", Psychology& Marketing
Vol.17(1):27–54.

Anushree Agnihotri, and Prathap Oburai. (2009). "Shoppers' Interaction with Visual Merchandising Elements in
Organized Grocery Stores", 3rd IIMA Conference on Marketing Paradigms for Emerging Economies.

Arora.V.P.S., Shivasharma, and Nirdesh.K.Singh. (2007). "Nature and functioning of visual merchandising in
organized food retailing", Agri. Econ.Res.Review., Vol 20.

Bastow-Shoop, H.; Dale, Z. and Gregory, P. (1991). Visual Merchandising: A Guide for Small Retailers, Arnes,
IA: Iowa State University.

Davies, B.J. and Ward, P. (2005). "Exploring the Connections between Visual Merchandising and Retail
Branding," International Journal of Retail & Distribution Management, 33(7), 505–13.

Eom S B, et. al. (1998). "A Survey of Decision Support System Applications (19881994)", The Journal of the
Operational Research Society, Oxford: Feb 1998, Vol..49, Issue 2, pp 109-121.

Gandhi, M.K. (2006). "Store Image and Positioning", Retail Biz, November.

Attached Files

Project on Visual Merchandising for MBA.pdf (137.3 KB, 78 views)