#1
April 12th, 2017, 05:27 PM
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Visual Merchandising Projects Mba
Hello sir, I’m an MBA student. During my MBA I’m looking for project on Visual Merchandising. Will you please give me here project on Visual Merchandising for MBA?
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#2
April 13th, 2017, 08:43 AM
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Re: Visual Merchandising Projects Mba
During the study of MBA in final year there are various projects are submitted by MBA students. Visual merchandising can be defined as everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire and action on the part of the consumer. The Visual Merchandising tools for exterior presentation are: Exterior Signs Awnings Walks and entries (Entrance) Landscaping Window displays The principles of display used in design include; Balance Proportion Rhythm Emphasis Colour Lighting Harmony References: Ann Marie Fiore, Xinlu Yah, and Eunah Yoh. (2000). "Effects of a Product Display and Environmental Fragrancing on Approach Responses and Pleasurable Experiences", Psychology& Marketing Vol.17(1):27–54. Anushree Agnihotri, and Prathap Oburai. (2009). "Shoppers' Interaction with Visual Merchandising Elements in Organized Grocery Stores", 3rd IIMA Conference on Marketing Paradigms for Emerging Economies. Arora.V.P.S., Shivasharma, and Nirdesh.K.Singh. (2007). "Nature and functioning of visual merchandising in organized food retailing", Agri. Econ.Res.Review., Vol 20. Bastow-Shoop, H.; Dale, Z. and Gregory, P. (1991). Visual Merchandising: A Guide for Small Retailers, Arnes, IA: Iowa State University. Davies, B.J. and Ward, P. (2005). "Exploring the Connections between Visual Merchandising and Retail Branding," International Journal of Retail & Distribution Management, 33(7), 505–13. Eom S B, et. al. (1998). "A Survey of Decision Support System Applications (19881994)", The Journal of the Operational Research Society, Oxford: Feb 1998, Vol..49, Issue 2, pp 109-121. Gandhi, M.K. (2006). "Store Image and Positioning", Retail Biz, November. |