The Indian Institute of Mass Communication (IIMC) was founded in 1965.

It offers several PG, Diploma and Research Programs.

As you want to get information about Post Graduate Courses, so here is information related to PG Courses:

Indian Institute of Mass Communication (IIMC) PG Courses
Post Graduation Diploma in Radio and TV Journalism
Post Graduation Diploma in Advertising and Public Relations
Post Graduation Diploma in Journalism (Hindi)
Post Graduation Diploma in Journalism (Odia)
Post Graduation Diploma in Journalism (English)

Here I am providing information about PG Diploma Course in Radio and TV Journalism for your reference:

Post Graduation Diploma in Radio and TV Journalism
Duration : One Year

Course Director : Dr. Shashwati Goswami

Course Structure:
Introduction to Communication Part A 30 marks
Conceptualizing Communication
Defining Communication: Elements and Process
Functions of Communication
Dimensions of Communication: Intrapersonal, Interpersonal, Group Communication and
Mass Communication
Importance of Verbal and Non-verbal Communication and Role of Kinesics
Defining Mass Communication: Main characteristic, functions, role and importance in
Society

Models of Communication: Classical, Intermediary, Interactive, Transactional
Models
Aristotle’s definition of Rhetoric, Berlo’s SMCR Model,
Shannon-Weaver Mathematical Model, Westley and MacLean’s Conceptual Model,
Newcomb’s Model of Communication, George Gerbner’s Model, Schramm’s Interactive
Model
Theories and Ideologies of Mass Communication
Media Effects: Hypodermic Needle, Two-Step/Multi-Step Flow Theory
Psychological and Sociological Communication Theories: Cognitive Dissonance,
Selective Perception, Cultivation Theory, Uses and Gratification Theory, Spiral of
Silence

Social Learning Theories and Social Change, Developmental & Democratic participation
theory
Role of Ideologies in Understanding the Mass Media, Hegemony, Critical Theory,
Political Economy, Multiculturalism, Functionalism and Structuralism
Frankfurt School (Adorno, Horkhiemer & Habermas), Print Capitalism (Banedict
Anderson) Medium is Message (MacLuhan), Agenda Setting (McComb and Shaw) and
Manufacturing Consent (Chomsky)
Media and Women: the Feminist discourse
Normative Theories of Media
Public opinion and democracy: James Bryce and Walter Lippmann
New media Theories: Networked Societies and Digital Convergence: Manuel Castells,
Christian Fuchs, Evgeny Morozov

Language and Communication
Importance of Language in Mass Communication and Society
Signs and Symbols
Use of Language in different Mass media
Difference between TV, Radio, Print and Web/Digital language

Communication and Media Research: Basic Concepts, Design & Methods
Part B 25 marks Areas of Research and Types of Research
Research Problem, Questions and Hypotheses
Theoretical Framework, Literature Review and Analysis
Primary and Secondary research data sources
Research Design: Objectives, Study Area, Variables, Sampling

Research Methods: Quantitative Method: Survey research methods : Structured/SemiStructured
Questionnaire:, Case Studies, Content Analysis
Qualitative Research Methods: Observation, IDIs and Interviewing Skills, FGD
Use of Video as a Research Tool, Ethical Guidelines for Researchers
Data Analysis: Data Coding, categorizing and Interpretation
Research Project Proposal and Report Writing format
Audience Research Studies: Opinion Polls, Ratings and People’s Meter, TAM,
BARC, RAM, IRS
Internet and Journalistic Research



Contact Details of Delhi Campus
Indian Institute of Mass Communication
JNU new campus,
Aruna Asif Ali Road,
New Delhi - 110067, India.
Phone: 26742920/60
Fax : 91-011-26742462

Attached Files

IIMC Post Graduation Diploma in Radio and TV Journalism.pdf (1.03 MB, 264 views)