#1
April 17th, 2015, 09:42 AM
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written communication anna university syllabus
hello sir can you please provide me the detailed syllabus of MBA written communication paper of anna university?
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#2
April 17th, 2015, 03:18 PM
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Re: written communication anna university syllabus
As per your request I am providing you the syllabus of MBA written communication paper of anna university. Here is sthe complete syllabus: UNIT – I COMMUNICATION IN BUSINESS Systems approach- forms - functions and principles of communication - management and communication- communication patterns - barriers to communication - interpersonal perception – SWOT analysis -Johari Window -Transactional Analysis. UNIT – II NON-VERBAL AND INTERCULTURAL COMMUNICATION Importance of non-verbal communication - personal appearance - facial expressions- movement- posture – gestures - eye contact –voice - beliefs and customs- worldview and attitude. UNIT – III ORAL COMMUNICATION Listening - types and barriers to listening - speaking - planning and audience awareness - persuasion- goals - motivation and hierarchy of needs - attending and conducting interviews-participating in discussions, debates - and conferences - presentation skills- paralinguistic features -fluency development strategies UNIT – IV BUSINESS CORRESPONDENCE Business letter - principles of business writing- memos -e-mails – agendas- minutes- sales letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders- circulars- letters of application and résumé. UNIT – V BUSINESS PROPOSALS AND REPORTS Project proposals- characteristics and structure- Project reports – types- characteristics,-structure-Appraisal reports – performance appraisal, product appraisal- Process and mechanics of report writing- visual aids- abstract - executive summary- recommendation writing- definition of terms. please check the below attached file for detailed MBA syllabus: Anna university MBA course Contact: Anna University MIT Road,Chromepet,Chennai,Tamil Nadu 600044, Anna University, Kotturpuram, Chennai, Tamil Nadu 600025 044 6450 2506 |
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