Rutgers Business School Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management.

Mini-MBA™ Digital Marketing program

This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing.

Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

It includes 9-10 modules that cover all aspects of Internet marketing and social media marketing.

This Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management.

Upon completing & passing the program, students will have the opportunity to earn a 3-credit elective waiver to be used toward an MBA program at Rutgers Business School. Restrictions do apply, please contact us for more details.

This program has been approved by the New Jersey Department of Labor for workforce training grants.

This program has been approved by the State Approving Agency and the Veterans Administration.

Cost - $4,995 per program.

Program Format

The Online Mini-MBA: Digital Marketing is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system.

The course duration is 12 weeks. There are 10 learning modules, including the Capstone project.

Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. At the end of the course you will submit a final exam and a Capstone project.

Through our integrated online discussion board, the respective faculty member for each module will be available to answer any questions you might have.

Each faculty member also holds a Virtual Office Hour, to offer further insights and answer questions.

Every learner is different, but generally it takes approximately 40-50 hours to complete the entire program.

All of the course materials are available for a 12 week time frame. We do not require GRE or GMAT testing to apply.

Contact-

Rutgers Business School
Rutgers–New Brunswick, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA