Social Marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.

The social marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

Instruments
Salutary products, which bring low short term satisfaction, but benefit the society on the long run

Deficient products, which bring neither long-run or short term benefits

Desirable products, which combine long-run benefit and immediate satisfaction

Pleasing products, which bring a high level of immediate satisfaction, but can cause harm to the society in the long run

Some of the companies using societal marketing concept
McDonald's
KFC
Nestle
Body Shop
Nike
Coke
ADIDAS
P&G
Calvin Klien
IBM
Microsoft
Apple
Puma
Gucc.
Noki.
Polo
Rolex
Omega
Prada
National