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April 10th, 2015, 04:45 PM
Super Moderator
Join Date: Mar 2012
Re: Alagappa University MBA Model Question Paper

As per your request, I am giving you MBA model question paper of the Alagappa University. give attention on following question paper.

1.What is global marketing ?
2. What is consumer decision-making ?
3. What is national product ?
4. Write a note on product positioning.
5. What is transfer pricing ?
6. What is “Counter-trade” ?
7. What product exhibition ?
8. What is meant by prize coupon ?
9. Who is a retailer ?
10. What is P.O.P ?

Section - B
11. (a) State the need for good marketing environment.
( Or)
(b) What is meant by consumer behaviour ?

12. (a) Briefly explain the term ‘New Product’.
(b) What is meant by product positioning ?
13. (a)State the significance of pricing strategies.
(Or )
(b) What is counter trade ? State its objects.
14. (a) Bring out the merits of personal selling.
(b) Distinguish between Advertising and Salesmanship.

15. (a) What are direct and indirect channels ?


(b) State the objectives of trade fairs.

16. Explain the various approaches to the study of International Marketing

17. Explain the product life cycle concept in global market

18. Describe the payment procedures in global trades
Alagappa University MBA Model Question Paper

For complete question paper, download the attachment.........................
Attached Files
File Type: pdf Alagappa University MBA Model Question Paper.pdf (420.1 KB, 105 views)

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