At Bank of America, it has a clear purpose to help make financial lives better through the power of every connection. It fulfills this purpose through a strategy of responsible growth, which includes a focus on environmental, social and governance leadership.

It is driving growth – helping to create jobs, develop communities, foster economic mobility and address society’s biggest challenges – while managing risk and providing a return to its clients and shareholders. Because it recognizes that it can only be successful when the individuals, companies, communities and employees it serves are able to reach their vision of success.

Strategy of Responsible Growth

It serves three groups of customers — people, companies, and institutional investors. In the U.S. it serves all three customer groups, and outside the U.S. It serves larger companies and institutional investors. This business model simplifies the operations and reduces risk profile.

Deliver for clients, communities as well as shareholders

To make financial lives better, it must:

Deliver together
It believes in the importance of treating each client as well teammate as an individual and treating every moment as one that matters. It strives to go the distance to deliver, with discipline and passion. It believes everything we do for clients, employees and the communities we serve is built on a solid foundation that delivers for shareholders.

Act responsibly
It believes that integrity and the disciplined management of risk form the foundation of our business. It is aware that the decisions and actions affect people’s lives every day. It strives for decisions that are clear, fair, and grounded in the principles of shared success, responsible citizenship, and community building.

Realize the power of its people
It wants the employees to reach their full potential. It believes that diverse backgrounds and experiences make us stronger. It respects every individual and value the differences - in thought, style, culture, ethnicity and experience.