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June 27th, 2013, 01:39 PM
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Join Date: Mar 2012
Indian Institute of Business Mgmt. & Research

Please provide me syllabus for Master of Marketing Management course offered by Indian Institute of Business Mgmt. & Research pune

Indian Institute of Business Mgmt. & Research pune is Permanently affiliated to University of Pune and approved by AICTE, Govt. of India

Course offered :
Full Time Post Graduate Courses:
Master Of Computer Application (MCA)
Master's Degree in Computer Management (MCM)
Master of Marketing Management (MMM)
Master's Degree Course in Business Administration (MBA)
Master's Degree in Personnel Management (MPM)
Post Graduate Diploma in Foreign Trade (PGDFT)

Part Time Post Graduate Courses:
Post Graduate Diploma in Business Management (PGDBM)
Master's Degree in Business Studies (MBS)
Post Graduate Diploma in Materials and Logistics Management (PGDMLM)
Post Graduate Diploma in Marketing Management (PGDMM)
Ph. D. in Computer / Management

Here I am giving you syllabus for Master of Marketing Management

Master of Marketing Management :
1st semester :
Principles & Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology

2nd semester :
Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

3rd semester :
International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Practicals
Project Work
Foreign Language
Virtual Marketing Management

4th semester :
Brand Management
Strategic Marketing
Export Documentation & Forex
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language

Placement details :
List of past recruiters :
Amul,
Zensar,
American Express,
Bajaj,
Wipro,
HCL,
Patni,
Accenture,
Axis Bank,
Barclays,
Citi Bank,
HSBC,
HDFC Bank.

Contact details :
Audyogik Shikshan Mandal's
INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH
MIDC, Block ā€˜Cā€™, Chinchwad, Pune ā€“ 411019.
Tel : 020- 27475090, 27478666.
Res : 020-27478800
Fax : 020-27471753
E-mail : ibmrc@vsnl.in



Quote:
Originally Posted by Unregistered View Post
Please provide me syllabus for Master of Marketing Management course offered by Indian Institute of Business Mgmt. & Research pune

Last edited by Neelurk; April 25th, 2020 at 01:54 PM.
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