Sir, I want to Know About Detailed Syllabus For Mba In Marketing At Ignou University

Here I am providing you information about the admission in MBA offered by IGNOU :

MBA with specialization in Marketing/ Finance/ HR/ Production & Operations Management (MBABM)):
Minimum Duration: 2 Years
Maximum Duration: 3 Years
Course Fee: Rs. 212,440
Minimum Age: No bar
Maximum Age: No bar

Eligibility:
Graduate with any recognized Bachelors Degree of minimum 3 years duration in any field with at least 55 percent marks of Graduation level. Graduates in Commerce / Arts/ Science / Economics/ Statistics/ Engineering & Technology are preferred

Syllabus:
1 Introduction to Marketing
2 Marketing in a Developing Economy
3 Marketing of Services

II Marketing Planning And Organisation
4 Planning Marketing Mix
5 Market Segmentation
6 Marketing Organisations
7 Marketing Research and its Applications

Iii Understanding Consumers
8 Determinants of Consumer Behaviour
9 Models of Consumer Behaviour
10 Indian Consumer Environment

IV Product Management
11 Product Decisions and Strategies
12 Product Life Cycle and New Product Development
13 Branding and Packaging Decisions

V Pricing And Promotion Strategy
14 Pricing Policies and Practices
15 Marketing Communications
16 Advertising and Publicity
17 Personal Selling and Sales Promotion

VI Distribution And Public Policy
18 Sales Forecasting
19 Distribution Strategy
20 Managing Sales Personnel
21 Marketing and Public Polic
22 Cyber Marketing