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March 17th, 2013, 12:59 PM
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M B A Syllabus Marketing In IGNOU University
Sir, I want to Know About Detailed Syllabus For Mba In Marketing At Ignou University Here I am providing you information about the admission in MBA offered by IGNOU : MBA with specialization in Marketing/ Finance/ HR/ Production & Operations Management (MBABM)): Minimum Duration: 2 Years Maximum Duration: 3 Years Course Fee: Rs. 212,440 Minimum Age: No bar Maximum Age: No bar Eligibility: Graduate with any recognized Bachelors Degree of minimum 3 years duration in any field with at least 55 percent marks of Graduation level. Graduates in Commerce / Arts/ Science / Economics/ Statistics/ Engineering & Technology are preferred Syllabus: 1 Introduction to Marketing 2 Marketing in a Developing Economy 3 Marketing of Services II Marketing Planning And Organisation 4 Planning Marketing Mix 5 Market Segmentation 6 Marketing Organisations 7 Marketing Research and its Applications Iii Understanding Consumers 8 Determinants of Consumer Behaviour 9 Models of Consumer Behaviour 10 Indian Consumer Environment IV Product Management 11 Product Decisions and Strategies 12 Product Life Cycle and New Product Development 13 Branding and Packaging Decisions V Pricing And Promotion Strategy 14 Pricing Policies and Practices 15 Marketing Communications 16 Advertising and Publicity 17 Personal Selling and Sales Promotion VI Distribution And Public Policy 18 Sales Forecasting 19 Distribution Strategy 20 Managing Sales Personnel 21 Marketing and Public Polic 22 Cyber Marketing Last edited by Neelurk; February 14th, 2020 at 12:34 PM. |
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