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May 2nd, 2016, 11:33 AM
Super Moderator
 
Join Date: Mar 2012
Re: MBA Marketing Syllabus

As you want I am here giving you syllabus for MBA (Marketing) program of M.J.P. Rohilkhand University.

Syllabus MBA (Marketing):

I Semester

Management Concepts
PAPER CODE : MM-101

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .

UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective .
Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy .

Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope .

UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management

Business Environment
PAPER CODE :MM-102


UNIT-I
Concept, Significance and nature of Business Environment ; Elements of environment - internal and external ;
Different roles of government in relation to business ; Social Responsibilities of Business .

UNIT-II
Broad profile of Indian Economy , Industrial Policy - its historical perspectice(inbrief) , Industrial Policy
Liberalisation .
Economic Planning in India ; Rationale of economic planning , latest five year plan .

UNIT-III
Public sector -its objectives and working , major problems of public sector enterprises ; Privatisation of public
sector enterprises - the issue involved .
Role of Private and Joint Sectors.
Securities Excahnge Board of India - Organisation and Role , Regulation of Mergers and Acquisitions.

UNIT-IV
Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.

UNIT-V
Latest Export -Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices,
,WTO- objectives and Role in International trade .


Here is the attachment.

Address:
Rani Avanti Bai Lodhi Govt. Mahila. Mahavidyalaya
opp. Anand Ashram, Rampur Garden
Bareilly, Uttar Pradesh 243006
Attached Files
File Type: pdf Syllabus MBA (Marketing) M.J.P. Rohilkhand University.pdf (346.0 KB, 63 views)


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