Advertising is the act of getting the word out to consumers about a product or service.

Marketing is the larger process of successfully selling products or services to the consumer from start to finish.

Advertising Major Overview

Advertising majors presented as a Bachelor of Science or Bachelor of Arts in Advertising.

Many programs also offer concentrations or simultaneous studies in public relations and management.

Concentrations

All undergraduate programs in advertising offer courses in the principles of advertising and consumer behavior.

Students can select a concentration or additional course of study, such as public relations or management.

Graduate Options

A Master of Science in Advertising program is also available for interested students.

This degree program allows students to select an advertising management or advertising research concentration.

Programs include classes in advertising and promotion management, marketing management, advertising and society, consumer behavior and public relations research.

Marketing Major Overview

Bachelor of Business Administration

Bachelor of Science in Marketing

Many programs encourage (or require) students to participate in a hands-on marketing internship.

The programs include classes in the following:

Marketing research

International marketing

Marketing strategies

Advertising and promotion management

Retail and Web-based marketing

Personal selling

Sales management