Can you give me question paper for Madurai Kamaraj University M.A. in Advertising And Public Relations-Introduction To Advertising Examination?

Here I am giving you question paper for Madurai Kamaraj University M.A. in Advertising And Public Relations-Introduction To Advertising Examination

What is advertising?
What is GNP?
What are marketing mix?
Define Consumerism.
Define media planning.
What is direct advertising?
Define research.
Define media mix.

PART B - (5 x 6 = 30 marks)
Answer any FIW of the following in about a page.
9. Explain the scope of advertising.
1 1. Explain the functions of advertising agencies.
12. Explain the audience use theory of advertising.
1 3. What are the code of ethics in advertising?
14. Explain'the merits and demerits of print me@%
15. Explain the process of media planning.
16. How will you classify the various appeals used in
advertising?

PART C - (2 x 15 = 30 marks)
Answer ALL the questions in about .3 pages each.
17. (a) Write an essay on evolution of modern
advertising in India.
(b) Explain the various ethical issues involved in
advertising.
18. (a) Examine the various factors that are to be
considered while making in effective media planning.
Or
(b) Explain the process of advertising research
with imaginary facts and figures.
10. What are the components of product positioning?