Will you please give me question paper for Madurai Kamaraj University M.A. in Advertising and Public Relations-Creating Advertisements Examination ?

Here I am giving you question paper for Madurai Kamaraj University M.A. in Advertising and Public Relations-Creating Advertisements Examination in PDF file attached with it so you can get it easily..

Answer any FIVE of the following in about a page each.
9. Shelter displays have become colourfid and
attractive. Have you come across such shelter ads?
Describe any one of them in detail.

10. How do software packages help create
innovative animations with ease? Give example for an
advertisement that was created using simple animation
technique yet effective.
11. Which of the television spot you like the best?
Why?

12. List some of the advertisement sponsors in FM
radio who have become popular among listeners.
Discuss in detail on such programme that is innovative
and has a large fan following in FM radio'that you listen
to regularly.
13. Write about the speciality of financial advertising
with examples.
14. How do you plan an advertisement strategy and
mention who are all involved in the planning process?

15. fist the principles of good designing.
16. Describe advertising photography as a profession.
Answer the foliowing in about 3 pages each. .

17. (a) Define typography. Mention how fonts can be
differentiated fimm one another? Name some of the
type faces you have studied and de~criba their
characteris tics.
Or
(b) Define USP. How is it developed for a
product? Describe any two television brands and discuss
their USPs that attracted your attention.

18. (a) What is an advertisement copy? What is its
typical structure? Illustrate your anewer with an
advertisement copy that caught your imagination.
(b) What are emotional appeals wed in
advertising? How are they exploited in creating
advertisements? Examine how fear is portrayed in ada
with examples.