As you are making a project on Marketing and promotion strategy plan , and looking for related material , so here I am sharing with you which I have :

Marketing Promotion is a method which you can use to spread the word about your product or service to customers, stakeholders and the broader public.

Once you will identified your Marketing target, you will make a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services.

Major sales promotion activities
Consumer promotions

Point of purchase display material
In-store demonstrations, samplings and celebrity appearances
Competitions, coupons, sweepstakes and games
On-pack offers, multi-packs and bonuses
Loyalty reward programs

Business promotions

Seminars and workshops
Conference presentations
Trade show displays
Telemarketing and direct mail campaigns
Newsletters
Event sponsorship
Capability documents

Trade promotions

Reward incentives linked to purchases or sales
Reseller staff incentives
Competitions
Corporate entertainment
Bonus stock

Sales Force Promotions

Commissions
Sales competitions with prizes or awards

Other
News creation and distribution (media releases)
Special events such as news conferences, grand openings and product launches
Speeches and presentations
Educational programs
Annual reports, brochures, newsletters, magazines and AV presentations
Community activities and sponsorships