The VELS University offers M.B.A (Advertising and Creative Management) Program.

The campus of University is located in Chennai.

The School of Management Studies & Commerce offers this MBA Program.

Eligibility:
Bachelor Degree from recognized University

Duration: 2 Years

Admission will be based on Entrance Exam conducted by University.

Curriculum:
SEM I
15MAD001 Managerial Communication
15MAD002 Accounting for Managers
15MAD003 Organizational Behaviour
15MAD004 Managerial Economics
15MAD005 Business Mathematics and Analytics
15MAD006 Information Technology for Business
15MAD-- Generic Elective 1
15MAD-- Generic Elective 2

SEM II
15MAD007 Research Methodology and Report Writing
15MAD008 Financial Management
15MAD009 Production and Operations Management
15MAD010 Human Resource Management
15MAD011 Marketing Management
15MAD012 Fundamentals of Advertising Management
15MAD013 Legal Aspects of Business
15MAD014 Internship Report and Viva-Voce

SEM III
15MAD015 Entrepreneurship and New Venture Creation
15MAD016 Business Ethics and Corporate Governance
15MAD-- Elective – I*
15MAD-- Elective – II*
15MAD-- Elective – III*
15MAD-- Elective – IV*
15MAD-- Elective – V*
15MAD-- Generic Elective 3

SEM IV
15MAD-- Elective – I*
15MAD-- Elective – II*
15MAD017 Project Work

List of Generic Elective Courses
15MAD151 Business Perspectives
15 MAD152 Training and Development
15MAD153 Business Etiquette
15MAD154 Project Management and Budgeting
15MAD155 Retail Management
15MAD156 Leadership and its Practice
15MAD157 International Business Environment
15MAD158 Persuasion, Motivation and Negotiation Skills
15MAD159 Data Management Techniques
15MAD160 Creative Communication Strategies
15MAD161 Introduction to e-Business
15MAD162 Strategic Management
15MAD163 Change and Knowledge Management
15MAD164 Laws and Ethics of e-Business
15MAD165 Public Relations and Corporate Communication
15MAD166 ERP and Business Process Re-Engineering
15MAD167 Services and Retail Marketing
15MAD168 International Business
15MAD169 Personality Development

List of Discipline Specific Elective Courses
15MAD101 Electronic Commerce
15MAD102 Introduction to Advertising
15MAD103 Ideation and Creative Expressions
15MAD104 Media Business Management Practices
15MAD105 Social Media Marketing
15MAD106 Engagement Planning and New Media
15MAD107 Brand Planning and Consumer Insights
15MAD108 Analytics for Marketing
15MAD109 Media Management
15MAD110 Mobile Marketing
15MAD111 Branded Content and the Future of Media
15MAD112 Event Management
15MAD113 Social and Modern Media
15MAD114 Digital Strategies and Planning
15MAD115 Media Planning and Buying
15MAD116 e-Marketing Financial Models
15MAD117 Ideas, Brands and Business
15MAD118 Modern Retail and Private Branding

Contact Details
VELS UNIVERSITY
Velan Nagar
P.V. Vaithiyalingam Road
Pallavaram
Chennai - 600 117
Tamil Nadu, India
Phone: + 91 - 44 - 2266 2500 / 2501 / 2502 / 2503
Admission Helpline: + 91 - 44 - 3362 4444
Fax: + 91 - 44 - 2266 2513
E-mail: vistas@velsuniv.org