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April 6th, 2013, 01:06 PM
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MBA Marketing Focus
Can you provide me the M.J.P Rohilkhand University syllabus for MBA Marketing? You are looking for the M.J.P Rohilkhand University syllabus for MBA. This syllabus is as follows: UNIT-I Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership . UNIT-II Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority , Centralisation and Decentralisation of Authority. Coordination . Staffing . UNIT-III Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective . Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control . UNIT-IV Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry . Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy . Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools. E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope . UNIT-V Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management For complete syllabus are providing you the attachment PDF file. You can download free from here. Last edited by Neelurk; May 4th, 2020 at 11:12 AM. |