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April 6th, 2013, 01:06 PM
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Join Date: Mar 2012
MBA Marketing Focus

Can you provide me the M.J.P Rohilkhand University syllabus for MBA Marketing?

You are looking for the M.J.P Rohilkhand University syllabus for MBA.

This syllabus is as follows:

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .

UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making
Communication effective .
Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business
Strategy .
Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,
tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope .

UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management

For complete syllabus are providing you the attachment PDF file. You can download free from here.
Attached Files
File Type: pdf MJP Rohilkhand University syllabus for MBA Marketing.pdf (346.0 KB, 52 views)

Last edited by Neelurk; May 4th, 2020 at 11:12 AM.
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