Hey can you please provide me MBA Project on Consumer Behavior in Automobile Industry?

As you want MBA project report on Consumer Behavior in Automobile Industry so here I am providing you some content of the project:

In two wheeler markets India has the world second largest Market (after China).

In India every month sold nearly 3-lakh motor cycle.

The two- wheeler industry is among the few that have Managed to face the industrial slow down. The industry's impressive growth of over 10% for four year till 2006-07 but in 2007-08 there was a drop in agricultural output. But a boost comes in the 6th Pay commission recommendation.

After year of cursing along at fairly relaxed pace, two wheeler industry has finally stepped on the acceleator & swayed its way timely in to the first lane. All the major players in the market including BAJAJ AUTO, HERO HONDA, TVS, SUZUKI, ESCORT YAMAHA, KINETIC & LML, work over time to grab slice of two-wheeler pie as possible, the market is suddenly roaring for action.

Most of them like BAJAJ AUTO, HERO HONDA, TVS, LML, KINETIC, YAMAHA are adding of their existing range by launching new state of art product to meet competition head on.

For more in details here I am attached PDF file of project report so you can download to below:

I hope this information helps you.

Attached Files

Project Report on Consumer Behavior Regarding Two Wheeler (Automobile Industry).pdf (197.9 KB, 103 views)