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March 27th, 2017, 08:04 AM
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SVU MBA Subjects

Is there anyone who will provide list of subjects under MBA Course of Sri Venkateswara University (SVU)? Please give complete syllabus of MBA Course of Sri Venkateswara University (SVU) to know about list of subjects.

Here I am providing syllabus of MBA Course offered by Sri Venkateswara University (SVU) to provide list of subjects:

Sri Venkateswara University (SVU) MBA Syllabus

Semester I & II
101 – MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
102 - MANAGERIAL COMMUNICATION
103 MANAGERIAL ECONOMICS
104 – ACCOUNTING FOR MANAGERS
105 – QUANTITATIVE ANALYSIS FOR MANAGEMENT DECISIONS
106-INFORMATION TECHNOLOGY FOR MANAGERIAL APPLICATIONS
107 – BUSINESS STATISTICS
108 -HUMAN VALUES AND PROFESSIONAL ETHICS
201-MARKETING MANAGEMENT
202- FINANCIAL MANAGEMENT
203 – HUMAN RESOURCES MANAGEMENT
204 – PRODUCTION MANAGEMENT
205. BUSINESS RESEARCH METHODS
206 – MANAGEMENT INFORMATION SYSTEMS
2O7 – OPERATIONS RESEARCH
208- LEADERSHIP VALUES

Semester III & IV

301 – BUSINESS ENVIRONMENT
302 ENTREPRENEURSHIP
303 – INDUSTRIAL PROJECT COURSE
304 – PROJECT VIVA VOCE
311 – CONSUMER BEHAVIOUR
312 – CUSTOMER RELATIONSHIP MANAGEMENT
313- MARKETING RESEARSCH AND INFORMATION SYSTEMS
314 – ADVERTISING AND SALES PROMOTION MANAGEMENT
315 – PRODUCT AND BRAND MANAGEMENT
316 – DIGITAL MARKETING
321 - FINANCIAL SERVICES
322- INVESTMENT MANAGEMENT
323- BUSINESS TAXATION
324 - CORPORATE RESTRUCTURING
325 – BANK MANAGEMENT
326 – FINANCIAL MARKETS AND INSTITUTIONS etc.

101 – MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
UNIT – I

Introduction to Management – Schools of Management Thought - Fundamentals of Planning, Organising Staffing, Leading, and Controlling – Decision Making

UNIT – II
Introduction to Organisational Behaviour – Foundations of Individual Behaviour – Personality Theories and Personal Effectiveness – Perceptual Process – Learning Process and Theories – Values and Attitudes

UNIT – III
Motivation Process and Theories – Managing Motivation at Work – Effective Groups and Teams – Leadership Theories and Styles – Conflict Management – Sources, Types and Management Styles of Conflict – Resolving Conflict through Negotiation

UNIT – IV
Organisational Culture and Climate – Organisational Ethos – Functionality and Dysfunctionality of Culture – Power and Politics – Organisational Change – Process and Implementation of Change – Managing Resistance to Change

UNIT – V
Organisational Development – Phases and Interventions of OD – Coping with Frustration, Stress, and Burnout – Transactional Analyses and Managerial Interpersonal Styles – Communication in Organisations

102 - MANAGERIAL COMMUNICATION

UNIT – I

Foundations of Business Communication – Nature and Scope – Communication Process – Communication Networks – Barriers to Communication

UNIT – II
Oral Communication – Importance – Business Presentations and Public Speaking – Effective Listening – Meetings and Conferences – Group Discussions and Team Presentations. Types of interviews – preparing for interviews

UNIT – III
Written Communication – Importance – Reading and Writing Skills – Business Letters – Business Reports and Proposals –Resume Building ; E-mail – Circulars and Notices. Speed reading, and time management.

UNIT – IV
Non-Verbal Communication – Significance – Types of Non-verbal Communication – Interpersonal Communication: Transactional Analysis – Johari Window – Group Communication

UNIT – V
Corporate Communication – Ethics in Business Communication – Technology based Communication Tools – Cross Cultural Communication , Business Etiquette.

Sri Venkateswara University (SVU) MBA Syllabus
Attached Files
File Type: pdf Sri Venkateswara University (SVU) MBA Syllabus.pdf (264.6 KB, 239 views)

Last edited by Neelurk; June 1st, 2020 at 12:27 PM.
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